Heineken traz para o Brasil “Back to the Bars”
17/09/2020
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“Back to The Bars”, a nova campanha da Heineken e assinada pela Publicis Itália, chega ao Brasil. A iniciativa celebra a reabertura responsável dos bares ao redor do mundo, mostrando alguns dos cuidados que os consumidores devem ter nesse momento, propondo uma nova dinâmica de socialização, de forma consciente.
Ao som da clássica música “That’s Life”, cantada por Dante Marchi, cuja versão mais famosa é de Frank Sinatra, as cenas apresentam de forma bem-humorada os cuidados que os frequentadores de bares devem ter. Máscaras, formas de cumprimentar os amigos e até mesmo um jeito novo de apagar as velas de um bolo de aniversário são reatratados.
A veiculação acontece nas mídias digitais, TV aberta e fechada. Assista aqui .
Ficha Técnica:
Client: Heineken
Agency: Publicis-Italy
Sr. Director Global Heineken® Brand: Bram Westenbrink
Global Integrated Communication & CMI Manager: Daniela Iebba
Global Communication Manager Heineken® Brand team: Jose Antonio Casillas
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Director: Eoin Sherry
Global Creative Director: Sandra Bold
Creative Supervisor: Marie Poumeyrol
Copywriter: Alex Sinmaleza
Copywriter: Margherita Teodori
Art Director: Thomas Aito
Global Strategy Director: James Moore
Senior Strategic Planner: Rafael Trevisan
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti
Global Client Service Director: Eleni Charakleia
Account Supervisor: Gonzalo Gutierrez
Account Supervisor: Jan Wojtkowski
Post Producer: Sabrina Sanfratello
Senior Copywriter: Sara Rosset
Art Director: Giulia Di Filippo
Production Company: MJZ
Director: Nicolai Fuglsig
DOP: Ruben Impens
Executive Producer: Helen Kenny
Producer: Tim Wild
Editor: Fabrizio Rossetti
Editor: Fabrizio Squeo
Post Production Company: MPC
Colorist: Jean Clement Souret
FX Supervisor: Kamen Markov
Executive Producer: Dafydd Upsdell
Post Producer: Amie Kingsnorth
Music Supervision: Sizzer
Music Supervision: Michael Bertoldini
Agency: Publicis-Italy
Sr. Director Global Heineken® Brand: Bram Westenbrink
Global Integrated Communication & CMI Manager: Daniela Iebba
Global Communication Manager Heineken® Brand team: Jose Antonio Casillas
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Director: Eoin Sherry
Global Creative Director: Sandra Bold
Creative Supervisor: Marie Poumeyrol
Copywriter: Alex Sinmaleza
Copywriter: Margherita Teodori
Art Director: Thomas Aito
Global Strategy Director: James Moore
Senior Strategic Planner: Rafael Trevisan
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti
Global Client Service Director: Eleni Charakleia
Account Supervisor: Gonzalo Gutierrez
Account Supervisor: Jan Wojtkowski
Post Producer: Sabrina Sanfratello
Senior Copywriter: Sara Rosset
Art Director: Giulia Di Filippo
Production Company: MJZ
Director: Nicolai Fuglsig
DOP: Ruben Impens
Executive Producer: Helen Kenny
Producer: Tim Wild
Editor: Fabrizio Rossetti
Editor: Fabrizio Squeo
Post Production Company: MPC
Colorist: Jean Clement Souret
FX Supervisor: Kamen Markov
Executive Producer: Dafydd Upsdell
Post Producer: Amie Kingsnorth
Music Supervision: Sizzer
Music Supervision: Michael Bertoldini
