Cannes 2022: Confira o shortlist de Innovation

O Cannes Lions está anunciando nesta quinta-feira, 9, o shortlist de Innovation. Não há peças brasileiras finalistas. Os vencedores serão anunciados em 23 de junho. Confira a lista abaixo:

Categoria Early Stage Technology:

PROJECT CONVEY/  COX COMMUNICATIONS DIGITAL CABLE TELEVISION PROVIDER/ COX COMMUNICATIONS – ATLANTA
(USA)

DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY/ DOT / DOT PAD SERVICE PLAN/ MUNICH (GERMANY)

SPEAKING IN COLOR/ SHERWIN-WILLIAMS COIL COATINGS/ SPEAKING IN COLOR/ WUNDERMAN THOMPSON/ MINNEAPOLIS (USA)

EYEDAR HORIZON THERAPEUTICS/ EYEDAR APP FOR THE BLIND/ AREA 23/ NEW YORK (USA)

Categoria Applied Innovation:

E-NTERPRETERS PILSEN CALLAO/ PILSEN CALLAO/ FAHRENHEIT DDB/ LIMA (PERU)

THE MINDSETS PAPER/ CANADIAN DOWN SYNDROME SOCIETY/ CANADIAN DOWN SYNDROME SOCIETY/ FCB CANADA/ TORONTO (CANADA)

MCENROE VS MCENROE/ ANHEUSER-BUSCH INBEV/ MICHELOB ULTRA FCB/ NEW YORK (USA)

WITH MY EYES/ QD LASER, INC./ RETISSA SUPER CAPTURE/ DENTSU INC./ TOKYO (JAPAN)

Categoria Scalable Innovation:

PIÑATEX/ DOLE SUNSHINE COMPANY + ANANAS ANAM PIÑATEX/ L&C/ NEW YORK (USA)

PLASTICOFF WHIRLPOOL/ WHIRLPOOL/ VMLY&R COMMERCE /MEXICO CITY (MEXICO)

Categoria Product Innovation:

HYDROGEN GARBAGE TRUCK/ HYUNDAI MOTOR GROUP/ HYUNDAI MOTOR GROUP/ INNOCEAN WORLDWIDE SEOUL (SOUTH KOREA)

REAL TONE — PRODUCT INNOVATION & GLOBAL
CAMPAIGN (foto)/ GOOGLE/ GOOGLE MOUNTAIN VIEW/ (USA)

ONE HOUSE TO SAVE MANY/ SUNCORP GROUP/ WEATHER RESILIENT HOUSING/ LEO BURNETT/ SYDNEY (AUSTRALIA)

THE KILLER PACK/ MAXX FLASH/ MAXX FLASH MOSQUITO REPELLENT COIL/ VMLY&R COMMERCE/ MUMBAI (INDIA)