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Luta entre Ronda Rousey e Amanda Nunes ganha campanha

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A última luta de 2016 do UFC – e uma das mais esperada do ano -, que acontece no dia 30 de dezembro, terá duas mulheres como protagonistas na disputa pelo cinturão do peso-galo: a americana Ronda Rousey, ex-campeã, e a brasileira Amanda Nunes, atual dona do cinturão. E já que será uma noite das garotas, nada mais justo do que dedicar uma campanha só para elas.

Criada pela CP+B Brasil e marcando o primeiro trabalho da agência para o UFC, a campanha “Noite das Garotas” coloca as lutadoras no lugar onde elas querem estar, em cima do octógono, mas lembra do dilema que elas vivem diariamente apenas por terem escolhido a luta como profissão.

FICHA TÉCNICA:

Título: Noite das Garotas e Imprevisível
Agência: CP+B – CRISPIN PORTER &BOGUSKY BRASIL
Cliente: UFC
Produto: 207
CCO: André Kassu e Marcos Medeiros
Direção de Criação: Marcelo Rizério
Criação: Lucas Adam, Thiago Barbieri, Thiago Toledo
RTVC: Renata Sayão e Fabíola Camilo
Planejamento: Caio Del Manto, Daniel Kolb e Julia Prais
Atendimento: Renata Wirthmann e Rafaella Blasotti
Mídia: Tiago Santos, Cesar Tomei, Luiz Kusuke, Vinicius Moraes
Produtora de Som: Lucha Libre
Atendimento Produtora: Dani Celer
Maestro: Paulinho Corcione
Locutor: Fernanda Zanchini
Produção: Equipe Lucha Libre
Aprovação cliente: Daniel Mourão, Eduardo Galetti, Rafael Corassa, Fabio Konder, Mayara Paschoal e Lilian Caparroz

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