One Show divulga shortlist

De 4 a 8 de maio acontece o The One Show Creative Week, promovida pelo The One Club, em Nova York. Além da premiação, o evento promove apresentações, painéis, workshops, entre outros. Abaixo, os finalistas do Brasil.

Branded Entertainment:

– Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo
– CNA, “SPEAKING EXCHANGE” – FCB BRASIL/São Paulo (Branded Film)
– CNA, “SPEAKING EXCHANGE” – FCB BRASIL/São Paulo (Short Form)
– GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo (Direction)
– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo (Editing)
– “War on Drugo” – Vetor Zero – Lobo/São Paulo

Cross Platform:

– Burger King, “Proud Whopper” – DAVID/Miami
– Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
– GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
– Burger King, “Proud Whopper” – DAVID / Miami
– Leica Gallery São Paulo, “Soundlab Box” – F/Nazca Saatchi & Saatchi/São Paulo (Promotional Items)
– Pinacoteca do Estado de S. Paulo, “Tourists” – F/Nazca Saatchi & Saatchi/São Paulo
– Tramontina, “The Barbecue Bible” – JWT (J. Walter Thompson) / São Paulo
– Leica Gallery São Paulo, “Soundlab Posters” – F/Nazca Saatchi & Saatchi / São Paulo (Typography)

Design:

– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi / São Paulo
– Gabriel Nóbrega, “Brincante” – Vetor Zero – Lobo/São Paulo
– D&AD, “Wish You Were Here? – Vetor Zero – Lobo/São Paulo

Direct:

– Ford, “Ranger User’s Manual” – BlueHive/São Paulo
– Leica Gallery São Paulo, “Soundlab Box” – F/Nazca Saatchi & Saatchi / São Paulo
– Tramontina, “The Barbecue Bible” – JWT (J. Walter Thompson), São Paulo
– GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo
– Burger King, “Proud Whopper” – DAVID/Miami
– Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
– Sony Entertainment Television, “Skip Ad Festival” – Publicis Brasil/São Paulo
– Unilever – Hellmann’s, “Hellmann’s WhatsCook” CUBOCC/São Paulo
– Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo
– CNA, “SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev” – FCB BRASIL/São Paulo

Film:

– Volkswagen do Brasil, “Elevator” – AlmapBBDO/São Paulo
– Volkswagen do Brasil, “Road” – AlmapBBDO/São Paulo
– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo (Long Form)
– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo (Direction)
– Leica Gallery São Paulo, “100” – F/Nazca Saatchi & Saatchi/São Paulo (Scriptwriting)
– Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO / São Paulo (Scriptwriting)
– Volkswagen do Brasil, “Kombi Last Wishes” – AlmapBBDO/São Paulo (Long Form Single)
– Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo (Automotive Products & Services)

Interactive:

– Sol de Janeiro, “Tattoo Skin Cancer Check” – Ogilvy Brasil/São Paulo
– AmBev/Brahma, “Brahma Selecao Especial” – Africa/São Paulo
– Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo
– Sony Entertainment Television, “Skip Ad Festival” – Publicis Brasil/São Paulo-SP
– GRAACC, “Bald Cartoons” – Ogilvy Brasil/São Paulo

Mobile:

– Giraffas, “The Goal Screen” – Mood\TBWA/São Paulo
– NIVEA, “PROTECTION AD” – FCB BRASIL/São Paulo
– Vivo/Telefônica, “Unlock Lessons” – Y&R São Paulo/São Paulo
– Record Collection, “Sat-JF14” – Loducca/São Paulo
– Amaral Carvalho Hospital, “ELO Teddy Bears” – DM9DDB/São Paulo (Product & Mobile Integration)
– Amaral Carvalho Hospital, “ELO Teddy Bear” – DM9DDB/São Paulo (Other Digital Solutions)
– Audi Brasil, “Child” – AlmapBBDO/São Paulo

Print & Outdoor:

– Campaign: Grupo Petrópolis, “Calendar”- Y&R São Paulo / São Paulo
– Campaign: Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
– Jeep, “Coordinates: Deserts” – Leo Burnett Tailor Made/São Paulo
– Jeep, “Coordinates: Forests”, Leo Burnett Tailor Made/São Paulo
– Jeep, “Coordinates: Mountains” – Leo Burnett Tailor Made/São Paulo
– Lemonade Films, “Low Budget: Drama”, – Leo Burnett Tailor Made/São Paulo
– Jeep, “Coordinates” – Leo Burnett Tailor Made/São Paulo
– Lemonade Films, “Low Budget” – Leo Burnett Tailor Made/São Paulo
– Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
– Fiat, “Park Assist” – Leo Burnett Tailor Made/São Paulo
– Jeep, “Coordinates: Forests”- Leo Burnett Tailor Made/São Paulo
– Leica Gallery, “São Paulo Soundlab Posters” – F/Nazca Saatchi & Saatchi/São Paulo (Posters)
– Leica Gallery São Paulo, “Soundlab Box – F/Nazca Saatchi & Saatchi/São Paulo (Promotional Materials)
– Fiat, “Don’t make-up and drive: Curve” Leo Burnett Tailor Made/São Paulo
– Fiat, “Don’t make-up and drive: Tree” – Leo Burnett Tailor Made/São Paulo
– Fiat, “Don’t make-up and drive: Tunnel” – Leo Burnett Tailor Made/São Paulo
– CVV (emotional support hotline), “Real Suicide Notes: William” – Leo Burnett Tailor Made/São Paulo
– Fiat, “Don’t make-up and drive” – Leo Burnett Tailor Made/São Paulo
– Fiat, “Don’t make-up and drive: Tunnel” – Leo Burnett Tailor Made/São Paulo (Collateral)
– CVV (emotional support hotline), “Real Suicide Notes” – Leo Burnett Tailor Made/São Paulo
– Penguin Companhia das Letras, “Orange” – Y&R São Paulo/São Paulo
– NIVEA, “PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the Protec” – FCB BRASIL/São Paulo

Radio:

– Amnesty International, “Spot Against Silence” – DM9DDB/São Paulo

Social Media:

– Volkswagen Kombi Last Wishes” – AlmapBBDO/São Paulo (Branded Social Campaign)
– Volkswagen, “Kombi Last Wishes” – AlmapBBDO/São Paulo (Best Integrated Campaign Led by Social)

UX / UI:

– NIVEA, “PROTECTION AD” – FCB BRASIL/São Paulo
– IPÊ (Instituto de Pesquisas Ecológicas), “The Feeling Tree” – Y&R São Paulo/São Paulo
– Easy Way Language Center, “Word Map” – Loducca/São Paulo