Heineken cria dispositivo para encurtar reuniões antes dos jogos

A Heineken lançou a campanha “The Skipper”, criada pela LePub São Paulo, que brinca com uma situação comum no ambiente corporativo: as reuniões que se estendem justamente nos horários dos jogos mais aguardados do calendário esportivo.

No centro da ação está um dispositivo que reinventa o tradicional passador de slides. Batizado de “The Skipper”, o equipamento permite avançar diretamente para o último slide de uma apresentação, reduzindo o tempo das reuniões e liberando os participantes para acompanhar as partidas em bares e outros espaços de convivência.

A iniciativa estreou durante a final da UEFA Champions League, realizada em maio, com participação dos criadores de conteúdo Festa da Firma e Paulo Aguiar, e segue ativa durante a Copa do Mundo.

Além do filme principal, a campanha inclui conteúdos digitais e ativações nas redes sociais com a hashtag #SemReuniõesAntesDoJogo. A estratégia também conta com influenciadores ligados à cultura corporativa e ao universo do futebol, entre eles O Coala, Ana Chyio e Jojoca.

 

Ficha Técnica:

Heineken Brazil

Heineken® VP Marketing: Cecilia Bottai Mondino

Heineken® Sr Director BU: Eduardo Baggio Garcia Picarelli

Heineken® Brand Director: Igor de Castro Oliveira

Heineken® Brand Manager: Isabela Fagundes

Heineken® Brand Sr Analyst: Carlos Mario Rico Franco

Heineken® Consumer Connections Director: Fernanda de Souza Saboya Barros

Heineken® Media Manager: Luana Mello Belchior Vieira

Heineken® Corporate Comms Sr Manager : Rafael Golfe

Heineken® Corporate Comms Manager: Beatriz Massi França

Heineken® Brand PR & Influence Sr Manager: Adriana Teixeira

Heineken® Brand PR & Influence Manager: Camille Pereira Nunes Feitosa

Heineken® Digital & Data Coordinator: Eduardo de Paiva Vieira

 

Heineken Global

Head of Global Heineken® Brand: Nabil Nasser

Heineken® Global Integrated Communications Director: Dana Katz

Heineken® Global Integrated Communications Manager: Beatrice Jordão

Heineken® Global Integrated Communications Manager: Alessandra Cavarra

Heineken® Global Head Digital Consumer Innovation: Natacha Volpini

 

LePub São Paulo

President: Marina Pires

CCO: Laura Esteves

Executive Creative Director: Greg Kickow, Rafael Alves, Yan Prado e André Pinheiro

Creative Director: Leandro Vilas

Head of Art: Yan Esteves

Associate Creative Director: Raul Lima e Ignacio Carelli

Art Director: Beatriz Sotero e Eduardo Torres

Copywriter: Fabricio Soares e Bernardo Medina

Jr. Art Director: Andreza Aragão

Jr. Copywriter: João Vinaud

Executive Business Director: Juliana Dantas

Account Director: Marina Roge

Account Manager: Lucas Araque

Account Supervisor: Nathália Costa

CSO: Marie Alonso

Executive Strategy Director: Marilia Duran

Strategy Manager: Bruna Coelho

Content Director: Marcelo Reis

Content Manager: Thais Vargas, Camila Mayumi

Community Manager: Thais Montenegro

Media Director: Priscilla Leite

Media Manager: Jussara Bezerra

Media Supervisor: Carla Tassi, Sheila Romão, Raquel Lopes

Media Assistant: Eric Bueno e Henrique Dantas

Business Intelligence Director: Erica Nakamura

Business Intelligence Manager: Gabriela Jung

Business Intelligence Supervisor: Maiara Amaral

Communication Director: Mafê Malozzi

Communication Analyst: Carolina Cesario

 

Le Garage

CCO Global: Stefano Zanoni, Roberto Ardigó

Creatives: Catarina Baumgart & Daniella Kandelman

Head of Digital Prbal: Andrey Tyukavkin

CD: Stefano oduction: Vittorio Cafiero

Operations Manage: Stefano Girardi

Supplier: Executive Producer – Edward Petrea

 

LePub Milan

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Chief Creative Officer: Mihnea Gheorghiu

Creative Director: Giulia Trimarchi

Creative Director: Gian Marco Panichelli

Global Chief Creative Officer: Kika Douglas

Art Director: Luca Nante

Copywriter: Francesca Marchesi

Art Director: Vincenzo Russo

Copywriter: Alessandro Traverso

Deputy Head of Art: Giuseppe Vescovi

Associate Creative Director: Adrian Gambaretto

Senior Designer & Art Director: Niccolò Orso Campanini

Global Client Service Director: Shirine Aoun

Global Client Service Director: Alexis Delwasse

Client Service Director – Ilaria Castiglioni

Global Business Director: Francesca Baldrighi

Global Account Director: Rossana de Rosa

Global Account Supervisor: Costanza Angeletti

Global Account Manager: Sara Margheritta

Global Account Executive: Chiara Allievi

Global Chief Strategy Officer: Sol Ghafoor

Head of Strategy: James Moore

Comms & Experience Strategy Director: Max Beckers

Strategist: Aneta Junkova

Global Head of PR and Communication: Isabella Cecconi

PR Director Culture & Entertainment: Alfa Djalo

Senior PR Manager: Luca Orioli

Global Chief Production Officer: Francesca Zazzera

Producer: Margherita Fonseca

Senior Post Producer: Miriam Ottina

Print Producer: Giorgia Bellondi

Production & Print Manager: Tina Paolella

Digital Art Director: Ariberto Anastasi

 

Publicis Production

President: Tato Bono

Head of Production: Priscilla Sanches

Senior Creative Producer: Murillo Moretti, Bea Brandão

 

Audio

Music/Sound Company: DaHouse Audio

Writer: Silvinho Erné & Lucas Mayer

Music Production: Silvinho Erné & Lucas Mayer

Executive Production: Andrea Oliveira & Carol Masseti

Audio Finishing, Mix & Sound Design: Lucas Mayer, Victor Nogueira & Rodrigo Deltoro

 

BR Media

Commercial Manager: André Félix

Commercial Analyst: Peter Timko

Planning Director: Pedro Dorta

Planning Manager: Samira Chain

Planning Specialist: Guilherme Fernandes

Operations Director: Rafaela Sgariboldi

Client Services Director: Bianca Chagas

Client Services Manager: Jay Leonel

Client Services Analyst: Lucas Holanda

Data & Insights Director: Andrea Cabral

Data & Insights Manager: Giovanna Caldano

Data & Insights Analyst: Eduardo Grossman

Business Development Manager: Ana Shinyashiki

Business Development Executive: Felipe Espínola Tavares

 

Dentsu 

Media Vice President: Viviana Maurman

Media Director: Raphael Cunha

Media Manager: Marcelo Barbosa

Business Manager: Ana Carla Melo Sartori

Business Supervisor: Julia Santos

Media Supervisor: Gabriel Ortiz

Media Senior Analyst: João Guimarães

 

Circulo CRM

Business Manager: Thais Murata

Copywriter: Marina Costa

Designer: Thaylly Ramos

Senior strategist: Nathalia Farkas

Senior Marketing Cloud Analyst: Otávio Ikegami

Marketing Cloud Analyst: Joice Felix

Data Analyst: Felipe Miriani

 

LEMA+

CO-Founder & CEO: Leandro Matulja

CO-Founder & COOPRESS LEMA: Leticia Zioni

Partner & CCO: Guilherme Maia

Account Director: Maria Puebla

Account Coordinator: Ana Luiza Galvão

Services and Project Manager: Kim Klingelhoefer

Creative Strategy Coordinator: Sidney de Oliveira

Creative Leader: Rodrigo Guarizo

Creative Copywriter: Thales Ferreira

Creative Leader: Ruan dos Santos

Creative Art Director: João Guedes

Community & Influencer Coordinator: Gabriela Rossi

Community & Influencer Specialist: Guilherme Silva

Community & Influencer Specialist: Victoria Mamelli

Community & Influencer Assistant: Bárbara Cabral

Press Officer Director: Luís Dolci

Press Coordinator: Letícia Saraiva

Press Officer: Isabella Gomes

Press Officer: Mayara Grosso
Press Officer Assistant: Julia Tuma

 

Stink Films

Directors: Diego Fraga and Ian Ruschel

Director of Photography: Juliano Lopes Fortes

Production Designer: Gizele Muller

Creative Assistant: Pedro Rettore

Stink President / Executive Producer: Daniel Bergmann

Executive Director: Alonso Sperb

Executive Producers: Tico Cruz and Marcela Amstalden

Post-Production Executive Producer: Lívia Piassa

Executive Production Assistant: Giovanna Sales

Production Coordinator: Reinaldo Faria

Creative Producer: Vinicius Mendes

Production Coordination Assistants: Amanda Grell, Melina Matuoca and Marcella Grandi

Head of Production: Daniel Lombardi and Aline Simmi

Assistant Directors: Tatiane Klein and Letícia Baptista de Azevedo

Wardrobe: Julia Hebert Outeiral

Hair & Makeup Artist: João Paulo Fraga Cardoso Da Silva (Johny Left)

Casting Producer: Amanda Michelini Schmitz

Post-Production Coordinator: Bruno Melo

Post-Production Assistants: Lucas Oliveira and Pedro Soares

Stink Post Producer: Rafael Supliano

Editor: Victor Cohen

Post Producer: Thiago Marra

Color Grading: Marla Color Grading

Colorist: Fernando Lui

Post-Production: Fraga Studio

Post-Production Coordination: Pedro Rettore

VFX Supervisors: Diego Fraga and Pedro Rettore

 

Estúdio Ícone

Production Diretor: Paulo Botelho

Producer: Fernanda Leme

3D Artists: Matheus Sant’anna, Alexandre Cardoso and Gilberto Ribeiro

Pos-production and Motion: Paulo Botelho