Cannes Lions 2025 revela vencedores dos prêmios especiais do festival

O Cannes Lions 2025 anunciou os vencedores dos prêmios especiais que celebram o desempenho geral de agências, marcas e redes. O Brasil teve destaque com a Africa Creative, de São Paulo, ocupando o 2º lugar como Agency of the Year e vencendo em duas tracks: Classic e Good. Confira os principais resultados:

Agency of the Year

1. Publicis Conseil, Paris

2. Africa Creative, São Paulo

3. FCB Chicago

Creative Company of the Year

1. WPP

2. Omnicom

3. Interpublic

Network of the Year

1. DDB Worldwide

2. Ogilvy

3. FCB

Independent Agency of the Year

1. Serviceplan, Munich

2. Rethink, Toronto

3. Bear Meets Eagle On Fire, Sydney

Independent Network of the Year

1. Serviceplan AgenturGruppe

2. Rethink

3. Wieden+Kennedy

Palme d’Or

1. Revolver, Austrália

2. Iconoclast, EUA

3. Biscuit Filmworks, Reino Unido

Creative Brand of the Year

1. Axa

2. Dove

3. Vaseline

Creative Marketer of the Year
Apple

LionHeart
Sonita Alizadeh

Lion of St. Mark
David Lubars

Agency of the Year by Track

• Classic: Africa Creative DDB, São Paulo

• Craft: FCB Chicago

• Engagement: GUT, São Paulo

• Entertainment: DAVID, Nova York

• Experience: DM9, São Paulo

• Good: Africa Creative DDB, São Paulo

• Health: =1 Ogilvy Shanghai / Ogilvy Singapore

• Strategy: Ogilvy UK, Londres

Independent Agency of the Year by Track

• Classic: Serviceplan, Munich

• Craft: Bear Meets Eagle On Fire, Sydney

• Engagement: Rethink, Toronto

• Entertainment: BigTime Creative Shop, Riyadh

• Experience: Serviceplan, Munich

• Good: =1 L&C, Nova York / Serviceplan, Munich

• Health: Artplan, São Paulo

• Strategy: Rethink, Toronto

Healthcare Network of the Year

1. FCB Health

2. Real Chemistry

3. Ogilvy Health

Healthcare Agency of the Year

1. AREA 23, An IPG Health Company, Nova York

2. 21Grams

3. Ogilvy Health