One Show 2020 divulga Agência do Ano. Brasil fica com 20 prêmios

Os prêmios especiais do One Show 2020, incluindo o Best of Show, o Best of Disciplines, a Agência do Ano, entre outros, foram revelados nesta quinta-feira, 18, no site The One Club e nas redes sociais.

O júri selecionou “Moldy Whopper”, criado por INGO Stockholm com DAVID Miami e Publicis Bucharest, como o grande vencedor nas categorias Best Show, e Melhor nas Categorias Film, Integrated, OOH e Print. Também foram anunciados os prêmios empresariais que engloba, entre outros, Agency Of the Years e Independent Agency Of The Year (abaixo).

• Agency of the Year — DAVID Miami
• Independent Agency of the Year — Jung von Matt Hamburg
• In-House Agency of the Year — Spotify In-House New York
• Network of the Year — Ogilvy Group
• Creative Holding Company of the Year — Interpublic Group
• Production Company of the Year — Smuggler New York
• Client of the Year — Burger King

Este ano, o Brasil ficou com um total de 20 Lápis e outros 41 Méritos. Já o The One Show 2020 Global Rankings será lançado na segunda-feira, 22 de junho.

Abaixo, todos os premiados brasileiros:

Brasil (3 Gold, 6 Silver, 11 Bronze, 41 Merit)

Gold Pencils: 

• AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Experiential & Immersive, Events / Stunts / Competitions
• AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Out-of-Home, Innovation in Out of Home
• The Walt Disney Company Latin America – National Geographic São Paulo for its own “Sounds of Future Ocean” in Digital Craft, Visual & Audio Craft – Sound

Silver Pencils:

• Africa São Paulo “History Blocks” for Unesco in Branded Entertainment, Games
• Africa São Paulo “Algorithm of Life” for SAP Brazil / Amazon Web Services (AWS) in Creative Use of Data, Targeting
• Africa São Paulo “Necessary Discounts” for Penguin Books’ Companhia das Letras in Direct Marketing, Craft – Data-Driven Personalization
• DAVID São Paulo “Burn That Ad” for Burger King Brasil in Direct Marketing, Non-traditional & Guerrilla Marketing
• DAVID São Paulo “Burn That Ad” for Burger King Brasil in Out-of-Home, Innovation in Out of Home
• Wieden+Kennedy São Paulo “Andressa Alves’ Doll” for Nike in Design, Physical Items

Bronze Pencils: 

• AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Direct Marketing, Non-traditional & Guerrilla Marketing
• AlmapBBDO São Paulo “Let’s Summer” for Alpargatas in Out-of-Home, Craft – Art Direction
• AlmapBBDO São Paulo “Let’s Summer” for Alpargatas in Out-of-Home, Craft – Illustration
• AlmapBBDO São Paulo “COMA – A GettyImages Original Series” for Getty Images in Branded Entertainment, Long Form Video – Campaign / Series / Episodic
• Artplan and Play It Again, both São Paulo, “The Beatbox Catalogue” for Etna in Moving Image Craft, Use of Music – Original Music
• BETC with Versão Beta, both São Paulo, “The 9’58 Biography” for PUMA Brasil in Design, Typography – Dynamic / In Motion
• DAVID São Paulo “Burn That Ad” for Burger King Brasil in Direct Marketing, Craft – Use of Technology
• DAVID São Paulo “Burn That Ad” for Burger King Brasil in Interactive & Online, Augmented, Virtual & Mixed Reality
• DAVID São Paulo “Burn That Ad” for Burger King Brasil in obile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
• Ogilvy Brasil São Paulo “Pet-Commerce” for Petz in Interactive & Online, Websites – E-Commerce
• Ogilvy Brasil São Paulo “Pet-Commerce” for Petz in Interactive & Online, Utility – E-Commerce

Os GPs das diversas categorias podem ser vistos na lista abaixo:

• Branded Entertainment — Leo Burnett Israel Tel Aviv “Eva Stories” for K’s Galleries
• Creative Effectiveness — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
• Creative Use of Data — Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, all in Hamburg, “For Seasons – composed by climate data” for NDR Elbphilharmonie Orchester
• Design — McCann New York “Changing the Game” for Microsoft
• Digital Craft — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
• Direct Marketing — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
• Experiential & Immersive — FCB Chicago with FCBX and Lord + Thomas, both Chicago, “The Most Dangerous Street” for Illinois Council Against Handgun Violence
• Film — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
• Health Wellness & Pharma — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
• Integrated — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
• Intellectual Property & Products — RBK Communication Stockholm “DO Black” for Doconomy
• Interactive & Online — Forsman & Bodenfors Gothenburg “The E.V.A. Initiative” for Volvo Cars
• Mobile — Goodby Silverstein & Partners with GS&P Social, both San Francisco, “Lessons in Herstory” for Daughters of the Evolution
• Moving Image Craft — TBWA\Media Arts Lab Los Angeles “Bounce” for Apple
• Out-Of-Home — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
• Print — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
• Public Relations — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
• Radio & Audio — BBDO Toronto “Parkscapes” for Regent Park School of Music
• Social Media — DAVID Miami with DAVID Madrid “Stevenage Challenge” for Burger King