A Heineken lançou a campanha “The Skipper”, criada pela LePub São Paulo, que brinca com uma situação comum no ambiente corporativo: as reuniões que se estendem justamente nos horários dos jogos mais aguardados do calendário esportivo.
No centro da ação está um dispositivo que reinventa o tradicional passador de slides. Batizado de “The Skipper”, o equipamento permite avançar diretamente para o último slide de uma apresentação, reduzindo o tempo das reuniões e liberando os participantes para acompanhar as partidas em bares e outros espaços de convivência.
A iniciativa estreou durante a final da UEFA Champions League, realizada em maio, com participação dos criadores de conteúdo Festa da Firma e Paulo Aguiar, e segue ativa durante a Copa do Mundo.
Além do filme principal, a campanha inclui conteúdos digitais e ativações nas redes sociais com a hashtag #SemReuniõesAntesDoJogo. A estratégia também conta com influenciadores ligados à cultura corporativa e ao universo do futebol, entre eles O Coala, Ana Chyio e Jojoca.
Ficha Técnica:
Heineken Brazil
Heineken® VP Marketing: Cecilia Bottai Mondino
Heineken® Sr Director BU: Eduardo Baggio Garcia Picarelli
Heineken® Brand Director: Igor de Castro Oliveira
Heineken® Brand Manager: Isabela Fagundes
Heineken® Brand Sr Analyst: Carlos Mario Rico Franco
Heineken® Consumer Connections Director: Fernanda de Souza Saboya Barros
Heineken® Media Manager: Luana Mello Belchior Vieira
Heineken® Corporate Comms Sr Manager : Rafael Golfe
Heineken® Corporate Comms Manager: Beatriz Massi França
Heineken® Brand PR & Influence Sr Manager: Adriana Teixeira
Heineken® Brand PR & Influence Manager: Camille Pereira Nunes Feitosa
Heineken® Digital & Data Coordinator: Eduardo de Paiva Vieira
Heineken Global
Head of Global Heineken® Brand: Nabil Nasser
Heineken® Global Integrated Communications Director: Dana Katz
Heineken® Global Integrated Communications Manager: Beatrice Jordão
Heineken® Global Integrated Communications Manager: Alessandra Cavarra
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
LePub São Paulo
President: Marina Pires
CCO: Laura Esteves
Executive Creative Director: Greg Kickow, Rafael Alves, Yan Prado e André Pinheiro
Creative Director: Leandro Vilas
Head of Art: Yan Esteves
Associate Creative Director: Raul Lima e Ignacio Carelli
Art Director: Beatriz Sotero e Eduardo Torres
Copywriter: Fabricio Soares e Bernardo Medina
Jr. Art Director: Andreza Aragão
Jr. Copywriter: João Vinaud
Executive Business Director: Juliana Dantas
Account Director: Marina Roge
Account Manager: Lucas Araque
Account Supervisor: Nathália Costa
CSO: Marie Alonso
Executive Strategy Director: Marilia Duran
Strategy Manager: Bruna Coelho
Content Director: Marcelo Reis
Content Manager: Thais Vargas, Camila Mayumi
Community Manager: Thais Montenegro
Media Director: Priscilla Leite
Media Manager: Jussara Bezerra
Media Supervisor: Carla Tassi, Sheila Romão, Raquel Lopes
Media Assistant: Eric Bueno e Henrique Dantas
Business Intelligence Director: Erica Nakamura
Business Intelligence Manager: Gabriela Jung
Business Intelligence Supervisor: Maiara Amaral
Communication Director: Mafê Malozzi
Communication Analyst: Carolina Cesario
Le Garage
CCO Global: Stefano Zanoni, Roberto Ardigó
Creatives: Catarina Baumgart & Daniella Kandelman
Head of Digital Prbal: Andrey Tyukavkin
CD: Stefano oduction: Vittorio Cafiero
Operations Manage: Stefano Girardi
Supplier: Executive Producer – Edward Petrea
LePub Milan
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Giulia Trimarchi
Creative Director: Gian Marco Panichelli
Global Chief Creative Officer: Kika Douglas
Art Director: Luca Nante
Copywriter: Francesca Marchesi
Art Director: Vincenzo Russo
Copywriter: Alessandro Traverso
Deputy Head of Art: Giuseppe Vescovi
Associate Creative Director: Adrian Gambaretto
Senior Designer & Art Director: Niccolò Orso Campanini
Global Client Service Director: Shirine Aoun
Global Client Service Director: Alexis Delwasse
Client Service Director – Ilaria Castiglioni
Global Business Director: Francesca Baldrighi
Global Account Director: Rossana de Rosa
Global Account Supervisor: Costanza Angeletti
Global Account Manager: Sara Margheritta
Global Account Executive: Chiara Allievi
Global Chief Strategy Officer: Sol Ghafoor
Head of Strategy: James Moore
Comms & Experience Strategy Director: Max Beckers
Strategist: Aneta Junkova
Global Head of PR and Communication: Isabella Cecconi
PR Director Culture & Entertainment: Alfa Djalo
Senior PR Manager: Luca Orioli
Global Chief Production Officer: Francesca Zazzera
Producer: Margherita Fonseca
Senior Post Producer: Miriam Ottina
Print Producer: Giorgia Bellondi
Production & Print Manager: Tina Paolella
Digital Art Director: Ariberto Anastasi
Publicis Production
President: Tato Bono
Head of Production: Priscilla Sanches
Senior Creative Producer: Murillo Moretti, Bea Brandão
Audio
Music/Sound Company: DaHouse Audio
Writer: Silvinho Erné & Lucas Mayer
Music Production: Silvinho Erné & Lucas Mayer
Executive Production: Andrea Oliveira & Carol Masseti
Audio Finishing, Mix & Sound Design: Lucas Mayer, Victor Nogueira & Rodrigo Deltoro
BR Media
Commercial Manager: André Félix
Commercial Analyst: Peter Timko
Planning Director: Pedro Dorta
Planning Manager: Samira Chain
Planning Specialist: Guilherme Fernandes
Operations Director: Rafaela Sgariboldi
Client Services Director: Bianca Chagas
Client Services Manager: Jay Leonel
Client Services Analyst: Lucas Holanda
Data & Insights Director: Andrea Cabral
Data & Insights Manager: Giovanna Caldano
Data & Insights Analyst: Eduardo Grossman
Business Development Manager: Ana Shinyashiki
Business Development Executive: Felipe Espínola Tavares
Dentsu
Media Vice President: Viviana Maurman
Media Director: Raphael Cunha
Media Manager: Marcelo Barbosa
Business Manager: Ana Carla Melo Sartori
Business Supervisor: Julia Santos
Media Supervisor: Gabriel Ortiz
Media Senior Analyst: João Guimarães
Circulo CRM
Business Manager: Thais Murata
Copywriter: Marina Costa
Designer: Thaylly Ramos
Senior strategist: Nathalia Farkas
Senior Marketing Cloud Analyst: Otávio Ikegami
Marketing Cloud Analyst: Joice Felix
Data Analyst: Felipe Miriani
LEMA+
CO-Founder & CEO: Leandro Matulja
CO-Founder & COOPRESS LEMA: Leticia Zioni
Partner & CCO: Guilherme Maia
Account Director: Maria Puebla
Account Coordinator: Ana Luiza Galvão
Services and Project Manager: Kim Klingelhoefer
Creative Strategy Coordinator: Sidney de Oliveira
Creative Leader: Rodrigo Guarizo
Creative Copywriter: Thales Ferreira
Creative Leader: Ruan dos Santos
Creative Art Director: João Guedes
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist: Guilherme Silva
Community & Influencer Specialist: Victoria Mamelli
Community & Influencer Assistant: Bárbara Cabral
Press Officer Director: Luís Dolci
Press Coordinator: Letícia Saraiva
Press Officer: Isabella Gomes
Press Officer: Mayara Grosso
Press Officer Assistant: Julia Tuma
Stink Films
Directors: Diego Fraga and Ian Ruschel
Director of Photography: Juliano Lopes Fortes
Production Designer: Gizele Muller
Creative Assistant: Pedro Rettore
Stink President / Executive Producer: Daniel Bergmann
Executive Director: Alonso Sperb
Executive Producers: Tico Cruz and Marcela Amstalden
Post-Production Executive Producer: Lívia Piassa
Executive Production Assistant: Giovanna Sales
Production Coordinator: Reinaldo Faria
Creative Producer: Vinicius Mendes
Production Coordination Assistants: Amanda Grell, Melina Matuoca and Marcella Grandi
Head of Production: Daniel Lombardi and Aline Simmi
Assistant Directors: Tatiane Klein and Letícia Baptista de Azevedo
Wardrobe: Julia Hebert Outeiral
Hair & Makeup Artist: João Paulo Fraga Cardoso Da Silva (Johny Left)
Casting Producer: Amanda Michelini Schmitz
Post-Production Coordinator: Bruno Melo
Post-Production Assistants: Lucas Oliveira and Pedro Soares
Stink Post Producer: Rafael Supliano
Editor: Victor Cohen
Post Producer: Thiago Marra
Color Grading: Marla Color Grading
Colorist: Fernando Lui
Post-Production: Fraga Studio
Post-Production Coordination: Pedro Rettore
VFX Supervisors: Diego Fraga and Pedro Rettore
Estúdio Ícone
Production Diretor: Paulo Botelho
Producer: Fernanda Leme
3D Artists: Matheus Sant’anna, Alexandre Cardoso and Gilberto Ribeiro
Pos-production and Motion: Paulo Botelho