O Brasil acumula mais 10 prêmios no Cannes Lions. O júri da categoria Direct concedeu 5 troféus de Prata e outros 5 de Bronze para trabalhos do país. Eram 18 finalistas. Confira:
PRATA:
– THE REFUGEE JATOBA/ INSTITUTIONAL ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)/ AFRICA (Categoria Not for Profit/ Charity/ Government)
– THE FOAMY HAIRCUT/ BRAHMA/ AFRICA
– HEINZ HIDDEN SPOTS/ THE KRAFT HEINZ KETCHUP/ GUT São Paulo (Categoria Gaming)
– BURGER GLITCH/ BURGER KING/ DAVID São Paulo
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R São Paulo (Categoria Experience Design)
BRONZE:
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R (Categoria Gaming)
– BLACK CHARACTERS/ REVISTA RAÇA/ FCB BRASIL (Categoria Use of Social Platforms)
– BLACK CHARACTERS/ REVISTA RAÇA/ FCB BRASIL (Categoria C-creation & User General Content)
– DUET DELIVERY/ BURGER KING/ DAVID São Paulo
– UNBREAKABLE COURTS/ BUDWEISER/ AFRICA