Escreva para pesquisar


Skol Beats lança garrafa que sugere a balada



“Mais que migos, friends”. É assim que todos se sentirão ao acionarem a sua Smart Beats, projeto que está sendo lançado para a divulgação do SKOL Beats para tirar a vida noturna de qualquer um da monotonia.

Desenvolvida para usar a tecnologia a favor do divertimento, a garrafa promete mostrar “um mundo de possibilidades na mesma noite”.

Através de comandos de voz, a garrafa “chama” os amigos para o esquenta, compra online a SKOL Beats, seleciona a melhor playlist para a festa e sugere a balada da noite, entre outras ações. A ainda pede o Uber. Para isso, basta sincronizar as informações do celular e das redes sociais ao aparelho e se conectar a um wifi.

Os interessados em ter uma Smart Beats para chamar de sua, deverão se inscrever no site até 24 de maio, onde haverá um sorteio que premiará alguns sortudos. A princípio a garrafa não será comercializada. A Smart Beats foi projetada pela MediaMonks.

A Wieden+Kennedy foi a idealizadora do projeto e também responsável pela campanha que estreia nesta quinta-feira, 26, nas redes de SKOL Beats.


Titulo/Title Smart Beats

Cliente/Client Skol Beats

Produto/Product Smart Beats

Ano de Produção/Year of Production2018

Agência/Agency Wieden+Kennedy

Diretores Executivos de Criação/Executive Creative Directors Renato Simões, Eduardo Lima

Diretores de Criação/Creative Directors Bruno Oppido

Redator/Copywriter Carolina Velloso e Ricardo Scarpa

Diretor de Arte/Art Director Greg Kickow

RTV/Agency Producer Regiani Pettinelli, Fernanda Moura

Atendimento/Account Alessandra Visintainer, Jorge Papa,Luiza Richarte, Vinicius Lopes e Fernanda Brandi

Planejamento/Planner Luana Azeredo, Fernando Prado, Felipe Souza

Social Media Carol Siper, Giulia Famá

Mídia/Media Alexandre Ugadin, Vinicius Tieppo, André Chiapetta

Produção Digital Rafael Gaino, Maurício Yamashita Júnior

Aprovação Cliente/Client Approval Paula Lindenberg, Maria Fernanda Albuquerque, Alexandre Costa, Gabriela Gallo, Barbara Schneider e Marcela Tuboi

Produtora / Production Company Stink Films

Film Diretor/Director Squarehead

Diretor de Fotografia/Director of Photography Douglas Bernardt

Executive Producer Guilherme Passos, Tico Cruz, Carolina Junqueira e Camila Martinez

Line Producer Paula Macedo e Rogerio Maestro

Montador/Editor Abraham&Cohen

Pós produção Warriors VFX

Produtora de Som/ Audio Facility Antfood

Trilha – Criação/Soundtrack Composing Lou Schmidt, Chico Castellano e Pedro Curvello

Trilha – Produção/Soundtrack Production Chico Castellano, Fabian Jorge, Pablo Mello, Tiago Lins, Pedro Curvello, Luis Bergmann, Bruno Broaska, Vinicius Nunes e Monique Munhoz

Atendimento Produtora de Som/Account – Audio Production House Christiane Rachel e Renato Castro

Produtora de Tecnologia / Technology Production Company MediaMonks

Executive Producer Eduardo Furbino, Daniel Magnanelli

Technology Directors Rafael Fittipaldi, André Tatiyama, Alexandre Fittipaldi

Project Management André D’Angelo, Elijah Hatem, Leonel Corrêa

Technology Production Caio Velenosi, Renato Sousa, Frederico Franco, Vanderson Arruda, Rodrigo Krieger, Henrique Tamashiro, Guilherme Cabral, Vitaliano Palmieri, Germano Henz, Mauro Luz

QA Diego Chaves



  1. balenciaga shoes 22/05/2018

    I precisely wished to thank you so much yet again. I’m not certain the things that I could possibly have implemented in the absence of the recommendations documented by you about that situation. Previously it was a challenging difficulty for me personally, nevertheless taking a look at your professional form you dealt with the issue made me to cry with gladness. Now i’m grateful for the guidance and wish you recognize what an amazing job you were carrying out training some other people with the aid of your web page. More than likely you’ve never come across all of us.

  2. chrome hearts 22/05/2018

    I definitely wanted to write down a brief message to express gratitude to you for all the unique points you are posting on this website. My time consuming internet investigation has now been paid with pleasant know-how to talk about with my guests. I would point out that many of us visitors actually are definitely fortunate to dwell in a superb place with many awesome people with helpful tips and hints. I feel quite fortunate to have used your entire weblog and look forward to so many more fun times reading here. Thanks a lot once again for all the details.

  3. I not to mention my pals happened to be taking note of the best guidelines on your web page and then the sudden got a terrible suspicion I had not expressed respect to the blog owner for those strategies. The ladies came for this reason warmed to read through all of them and have in effect really been taking pleasure in those things. Appreciation for really being so considerate as well as for deciding on certain tremendous areas most people are really eager to know about. Our sincere regret for not expressing appreciation to you sooner.

  4. I intended to draft you the little note just to give thanks once again with the breathtaking strategies you’ve provided on this website. It has been certainly seriously generous of you to convey openly all that numerous people might have sold for an ebook to generate some money for their own end, notably considering that you might have done it if you ever wanted. These points also acted as the great way to recognize that the rest have the same eagerness similar to my own to grasp good deal more when considering this matter. I’m certain there are several more pleasurable moments in the future for many who look into your blog post.

  5. yeezy boost 350 23/05/2018

    I simply wanted to type a small note to be able to say thanks to you for some of the great tips and tricks you are posting at this website. My prolonged internet research has at the end of the day been paid with extremely good strategies to go over with my family and friends. I ‘d express that most of us visitors actually are truly blessed to be in a wonderful network with so many lovely professionals with beneficial things. I feel truly blessed to have come across your entire web pages and look forward to plenty of more awesome times reading here. Thanks again for a lot of things.

  6. hermes birkin 23/05/2018

    Thanks a lot for providing individuals with an extraordinarily terrific opportunity to read from here. It is usually very terrific and stuffed with a great time for me personally and my office colleagues to search your blog at the very least 3 times in a week to find out the latest things you have got. And of course, we are certainly impressed with your outstanding tactics you serve. Certain two facts on this page are particularly the best I have had.

  7. kate spade handbags 23/05/2018

    I wanted to develop a simple word in order to express gratitude to you for some of the pleasant secrets you are writing here. My particularly long internet search has now been compensated with incredibly good tips to write about with my neighbours. I ‘d mention that we site visitors are rather endowed to be in a really good network with so many outstanding individuals with helpful tips and hints. I feel extremely grateful to have come across your entire webpage and look forward to really more amazing times reading here. Thanks once more for a lot of things.

  8. I precisely had to thank you so much all over again. I’m not certain what I would’ve made to happen in the absence of the actual ideas discussed by you regarding such area. Previously it was a terrifying problem in my opinion, but understanding the skilled style you solved the issue took me to cry with fulfillment. I’m happier for your service and as well , trust you comprehend what a great job that you are getting into educating many people through your websites. I know that you haven’t got to know all of us.

  9. nike shoes for men 23/05/2018

    I simply wanted to appreciate you all over again. I do not know the things I would’ve used in the absence of the type of information documented by you over such a field. It absolutely was a daunting difficulty in my circumstances, however , being able to see a new expert avenue you solved that forced me to cry with joy. I will be grateful for your service and as well , hope that you recognize what a powerful job that you are doing training the others through your webblog. I know that you haven’t come across any of us.

  10. off white 24/05/2018

    My spouse and i felt absolutely thankful that Michael managed to complete his studies via the ideas he received from your weblog. It’s not at all simplistic to just continually be giving out techniques which usually the rest have been selling. And we also figure out we now have the website owner to be grateful to for that. The most important explanations you’ve made, the straightforward site menu, the friendships you make it easier to create – it is all terrific, and it’s leading our son and the family recognize that that subject is exciting, and that is truly serious. Thank you for all the pieces!

  11. vibram fivefingers 24/05/2018

    Thanks so much for providing individuals with such a pleasant opportunity to read in detail from here. It’s usually very pleasing plus jam-packed with fun for me and my office mates to search your blog a minimum of 3 times a week to read through the latest stuff you have got. Of course, I am just usually fascinated considering the striking solutions you give. Selected 4 ideas in this article are absolutely the most beneficial we have had.

  12. yeezy boost 24/05/2018

    I must convey my love for your generosity supporting persons who absolutely need guidance on this important subject matter. Your very own commitment to passing the solution throughout turned out to be amazingly good and has really empowered men and women like me to attain their aims. Your new helpful report signifies this much a person like me and especially to my office colleagues. With thanks; from everyone of us.

  13. michael kors uk 24/05/2018

    I actually wanted to post a quick remark to be able to say thanks to you for some of the fantastic ways you are showing on this site. My considerable internet lookup has at the end of the day been paid with extremely good insight to go over with my friends and classmates. I ‘d declare that many of us visitors are truly lucky to dwell in a decent network with many awesome people with helpful pointers. I feel rather fortunate to have used your weblog and look forward to tons of more cool moments reading here. Thank you once more for everything.

  14. ray ban sunglasses 24/05/2018

    I truly wanted to construct a brief message to be able to say thanks to you for some of the wonderful ideas you are writing on this website. My long internet lookup has at the end of the day been honored with reasonable insight to write about with my family members. I would mention that we website visitors actually are extremely endowed to exist in a perfect network with so many perfect professionals with very beneficial principles. I feel extremely fortunate to have come across your entire website page and look forward to tons of more amazing moments reading here. Thanks a lot once again for all the details.

  15. ysl handbags 24/05/2018

    Thanks for all of your labor on this blog. Betty take interest in doing investigations and it is easy to understand why. A lot of people know all regarding the powerful tactic you make precious suggestions by means of your web blog and as well as boost response from the others about this idea plus our favorite girl has been understanding a lot of things. Enjoy the remaining portion of the new year. You are always doing a terrific job.

  16. air max 270 24/05/2018

    My husband and i ended up being absolutely delighted when Albert could round up his preliminary research with the ideas he had in your web page. It is now and again perplexing to just find yourself giving away helpful tips some people may have been selling. We see we have got the website owner to give thanks to because of that. The illustrations you have made, the easy site navigation, the relationships your site help engender – it is many incredible, and it’s leading our son in addition to us know that the topic is awesome, which is certainly extraordinarily vital. Many thanks for the whole thing!

  17. goyard bags 25/05/2018

    I intended to compose you the very little remark to help say thanks a lot as before for those extraordinary basics you’ve featured at this time. It was quite remarkably open-handed with people like you giving without restraint precisely what a few individuals would have marketed for an e book in order to make some dough for their own end, chiefly considering the fact that you could have tried it if you decided. The tactics likewise served like a easy way to know that someone else have similar dreams just like my own to see much more with respect to this matter. I know there are a lot more pleasant sessions in the future for individuals who look into your site.

  18. kyrie 4 25/05/2018

    I precisely wished to say thanks once again. I am not sure the things that I would’ve undertaken without the type of advice discussed by you concerning such a problem. This has been the challenging concern for me, but spending time with your specialized technique you solved it forced me to cry for happiness. I am thankful for this advice and even believe you know what a great job you happen to be carrying out training other individuals through the use of your webblog. More than likely you haven’t met any of us.

  19. ranban sunglasses 25/05/2018

    Thanks a lot for giving everyone remarkably remarkable possiblity to read in detail from this blog. It’s always so excellent and as well , full of fun for me personally and my office peers to search your web site really 3 times in a week to learn the latest secrets you have. And lastly, I am just at all times astounded for the sensational methods you give. Selected 4 areas in this posting are definitely the simplest we have all had.

  20. yeezy boost 350 25/05/2018

    I simply wanted to send a quick comment so as to express gratitude to you for all the amazing solutions you are giving at this website. My extensive internet look up has now been compensated with reputable tips to write about with my good friends. I ‘d assert that most of us visitors actually are unquestionably lucky to dwell in a notable place with many brilliant people with good solutions. I feel rather grateful to have encountered your web pages and look forward to tons of more awesome minutes reading here. Thanks a lot once again for all the details.


Deixe um Comentário

Your email address will not be published. Required fields are marked *