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PUBLICIDADE & MARKETING

Marcel cria souvernir do Pampidou para atrair turistas

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O Centro Pompidou, que reúne uma das maiores coleções de arte moderna e contemporânea do mundo, é na maioria das vezes desconhecido para turistas estrageiros que visitam Paris. Por esse motivo a Marcel criou a ação #SouvernirsdeParis.

A agência criou uma lembrancinha com o formato do Pompidou e colocou na rua uma equipe de vendedores que instigavam os turistas. Um código QR foi impresso nas miniaturas levando à um mapa para o museu.
Veja aqui.

Ficha Técnica:

Agence: Marcel (groupe Publicis)

CEOs: Pascal Nessim / Charles Georges-Picot

cco: Anne de Maupeou

Creative Directors: Youri Guerassimov / Gaelan du Peloux Copywriter: Antonin Jacquot

Art Director: Clement Sechet / Aurelie Halbmeyer Motion: Arnaud Raquin

Partner: Blandine Mercier

Account Manager: Noella Neffati

Project Managers: Claire Sioufi / Jeanne Philippe

cso & Managing Partner: Nicolas LeVY

social Media Manager: Julien Petit/ Romain Jouffriault RP: Leila Touiti-Rose / Catherine Helfenstein

Production Company: Artisans du Film

Director: Guillaume Talvas

Producer: Valery du Peloux

DOP: Nils Runiet / Niels Benoist

camera: Pierre Bernier/ Frederic ouziel

sound: Valentin Verrier

First Assistant Director: Nadia Moussa

Production Coordinator: Laura Fague Martin

camera Assistant: Maxime Maujan

Editing: Guillaume Talvas

Editing Assistant: Cecile Valente

Post-Production Supervisor: Thibaud Colignon sound Mixer: Charli Masson

Colorist: Johan Tur

Post-Production: ADF L’atelier

Music: David Makima

Print Production Company: Prodigious Producer: Suzanne Pereira Dias/ Nathalie Turmel Model Maker: Mathieu Andrieu

Photographer: Aurelie Halbmeyer

Retoucher: David Verduci

Media: Blue 449

CEO: Pascal Crifo

Head of Digital trading: Julie Emberger

Social Media Strategist: Theo Ravel de Fereirolles Head of Brand Activation: Fouad Hachani Endorsement & KOL: Carmelle Basset-Chercot

MSL

CEO Publicis Consultants: Clement Leonarduzzi

CENTRE POMPI DOU

Director of Communications and Public Relations: Benoit Parayre

Director of Audience engagement and Education: Catherine Guillou

Assistant Director of Communications and Public Relations: Marc-Antoine Chau mien Chief of Audience Engagement: Cecile Venot

Head of digital: Paul Mourey

Chief Press Officer: Elodie Vincent

Assistant Chief of Audience Engagement: Aurelie Jourde

Video Production Manager: Isabelle Danto

Social Media Manager: Chloe Tournes

Executive Assistant: Catherine Legoux

https://www.youtube.com/watch?v=AP5GoR6e_EQ&feature=youtu.be

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