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Campanha de cervejaria remete a “Game Of Thrones”



Com a divulgação do primeiro teaser oficial da sétima temporada de Game of Thrones, da HBO, a, e-commerce que seleciona e entrega cervejas em todo o país, publica em suas mídias sociais a campanha publicitária da cervejaria belga Grimbergen, do Grupo Carlsberg, que remete ao universo medieval da série.

Por conta da história da cervejaria e de seu logo, que poderiam facilmente fazer parte do mundo medieval de Game of Thrones, o vídeo de apresentação dos rótulos da Grimbergen, produzido pela empresa belga Mecanique Générale, possui diversas referências visuais – como o fogo e um complexo mapa com reinos e territórios – que fazem alusão ao seriado. A produção faz parte de uma campanha digital da cervejaria, que conta com outros seis episódios. Foi dessa forma que a Grimbergen decidiu divulgar três das suas seleções de cervejas: Blonde, Blanche e Ambrée, como se cada uma delas pertencesse a um reino ou território da série.

Os rótulos da Grimbergen têm como símbolo em suas embalagens a imagem de uma fênix, que remete ao ressurgimento das próprias cinzas. A ave foi adotada pela cervejaria pois esta foi fundada no monastério de Grimbergen, no norte de Bruxelas, na Bélgica, que já foi demolido três vezes desde sua construção.

A campanha pode ser conferida aqui



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