Os prêmios especiais do One Show 2020, incluindo o Best of Show, o Best of Disciplines, a Agência do Ano, entre outros, foram revelados nesta quinta-feira, 18, no site The One Club e nas redes sociais.
O júri selecionou “Moldy Whopper”, criado por INGO Stockholm com DAVID Miami e Publicis Bucharest, como o grande vencedor nas categorias Best Show, e Melhor nas Categorias Film, Integrated, OOH e Print. Também foram anunciados os prêmios empresariais que engloba, entre outros, Agency Of the Years e Independent Agency Of The Year (abaixo).
- Agency of the Year — DAVID Miami
- Independent Agency of the Year — Jung von Matt Hamburg
- In-House Agency of the Year — Spotify In-House New York
- Network of the Year — Ogilvy Group
- Creative Holding Company of the Year — Interpublic Group
- Production Company of the Year — Smuggler New York
- Client of the Year — Burger King
Este ano, o Brasil ficou com um total de 20 Lápis e outros 41 Méritos. Já o The One Show 2020 Global Rankings será lançado na segunda-feira, 22 de junho.
Abaixo, todos os premiados brasileiros:
Brasil (3 Gold, 6 Silver, 11 Bronze, 41 Merit)
Gold Pencils:
- AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Experiential & Immersive, Events / Stunts / Competitions
- AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Out-of-Home, Innovation in Out of Home
- The Walt Disney Company Latin America – National Geographic São Paulo for its own “Sounds of Future Ocean” in Digital Craft, Visual & Audio Craft – Sound
Silver Pencils:
- Africa São Paulo “History Blocks” for Unesco in Branded Entertainment, Games
- Africa São Paulo “Algorithm of Life” for SAP Brazil / Amazon Web Services (AWS) in Creative Use of Data, Targeting
- Africa São Paulo “Necessary Discounts” for Penguin Books’ Companhia das Letras in Direct Marketing, Craft – Data-Driven Personalization
- DAVID São Paulo “Burn That Ad” for Burger King Brasil in Direct Marketing, Non-traditional & Guerrilla Marketing
- DAVID São Paulo “Burn That Ad” for Burger King Brasil in Out-of-Home, Innovation in Out of Home
- Wieden+Kennedy São Paulo “Andressa Alves’ Doll” for Nike in Design, Physical Items
Bronze Pencils:
- AKQA with Zohar Cinema and Hefty, all São Paulo. “Air Max Graffiti Stores” for Nike in Direct Marketing, Non-traditional & Guerrilla Marketing
- AlmapBBDO São Paulo “Let’s Summer” for Alpargatas in Out-of-Home, Craft – Art Direction
- AlmapBBDO São Paulo “Let’s Summer” for Alpargatas in Out-of-Home, Craft – Illustration
- AlmapBBDO São Paulo “COMA – A GettyImages Original Series” for Getty Images in Branded Entertainment, Long Form Video – Campaign / Series / Episodic
- Artplan and Play It Again, both São Paulo, “The Beatbox Catalogue” for Etna in Moving Image Craft, Use of Music – Original Music
- BETC with Versão Beta, both São Paulo, “The 9’58 Biography” for PUMA Brasil in Design, Typography – Dynamic / In Motion
- DAVID São Paulo “Burn That Ad” for Burger King Brasil in Direct Marketing, Craft – Use of Technology
- DAVID São Paulo “Burn That Ad” for Burger King Brasil in Interactive & Online, Augmented, Virtual & Mixed Reality
- DAVID São Paulo “Burn That Ad” for Burger King Brasil in obile, Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Ogilvy Brasil São Paulo “Pet-Commerce” for Petz in Interactive & Online, Websites – E-Commerce
- Ogilvy Brasil São Paulo “Pet-Commerce” for Petz in Interactive & Online, Utility – E-Commerce
Os GPs das diversas categorias podem ser vistos na lista abaixo:
- Branded Entertainment — Leo Burnett Israel Tel Aviv “Eva Stories” for K’s Galleries
- Creative Effectiveness — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
- Creative Use of Data — Jung von Matt with Markenfilm CROSSING and Markenfilm SPACE, all in Hamburg, “For Seasons – composed by climate data” for NDR Elbphilharmonie Orchester
- Design — McCann New York “Changing the Game” for Microsoft
- Digital Craft — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
- Direct Marketing — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
- Experiential & Immersive — FCB Chicago with FCBX and Lord + Thomas, both Chicago, “The Most Dangerous Street” for Illinois Council Against Handgun Violence
- Film — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
- Health Wellness & Pharma — FCB Canada Toronto “Project Understood” for Google AI/Canadian Down Syndrome
- Integrated — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
- Intellectual Property & Products — RBK Communication Stockholm “DO Black” for Doconomy
- Interactive & Online — Forsman & Bodenfors Gothenburg “The E.V.A. Initiative” for Volvo Cars
- Mobile — Goodby Silverstein & Partners with GS&P Social, both San Francisco, “Lessons in Herstory” for Daughters of the Evolution
- Moving Image Craft — TBWA\Media Arts Lab Los Angeles “Bounce” for Apple
- Out-Of-Home — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
- Print — INGO Stockholm with DAVID Miami and Publicis Bucharest “Moldy Whopper” for Burger King
- Public Relations — Scholz & Friends Berlin “The Tampon Book: a book against tax discrimination” for The Female Company
- Radio & Audio — BBDO Toronto “Parkscapes” for Regent Park School of Music
- Social Media — DAVID Miami with DAVID Madrid “Stevenage Challenge” for Burger King