Marcel cria souvernir do Pampidou para atrair turistas
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O Centro Pompidou, que reúne uma das maiores coleções de arte moderna e contemporânea do mundo, é na maioria das vezes desconhecido para turistas estrageiros que visitam Paris. Por esse motivo a Marcel criou a ação #SouvernirsdeParis.
A agência criou uma lembrancinha com o formato do Pompidou e colocou na rua uma equipe de vendedores que instigavam os turistas. Um código QR foi impresso nas miniaturas levando à um mapa para o museu.
Veja aqui.
Ficha Técnica:
Agence: Marcel (groupe Publicis)
CEOs: Pascal Nessim / Charles Georges-Picot
cco: Anne de Maupeou
Creative Directors: Youri Guerassimov / Gaelan du Peloux Copywriter: Antonin Jacquot
Art Director: Clement Sechet / Aurelie Halbmeyer Motion: Arnaud Raquin
Partner: Blandine Mercier
Account Manager: Noella Neffati
Project Managers: Claire Sioufi / Jeanne Philippe
cso & Managing Partner: Nicolas LeVY
social Media Manager: Julien Petit/ Romain Jouffriault RP: Leila Touiti-Rose / Catherine Helfenstein
Production Company: Artisans du Film
Director: Guillaume Talvas
Producer: Valery du Peloux
DOP: Nils Runiet / Niels Benoist
camera: Pierre Bernier/ Frederic ouziel
sound: Valentin Verrier
First Assistant Director: Nadia Moussa
Production Coordinator: Laura Fague Martin
camera Assistant: Maxime Maujan
Editing: Guillaume Talvas
Editing Assistant: Cecile Valente
Post-Production Supervisor: Thibaud Colignon sound Mixer: Charli Masson
Colorist: Johan Tur
Post-Production: ADF L’atelier
Music: David Makima
Print Production Company: Prodigious Producer: Suzanne Pereira Dias/ Nathalie Turmel Model Maker: Mathieu Andrieu
Photographer: Aurelie Halbmeyer
Retoucher: David Verduci
Media: Blue 449
CEO: Pascal Crifo
Head of Digital trading: Julie Emberger
Social Media Strategist: Theo Ravel de Fereirolles Head of Brand Activation: Fouad Hachani Endorsement & KOL: Carmelle Basset-Chercot
MSL
CEO Publicis Consultants: Clement Leonarduzzi
CENTRE POMPI DOU
Director of Communications and Public Relations: Benoit Parayre
Director of Audience engagement and Education: Catherine Guillou
Assistant Director of Communications and Public Relations: Marc-Antoine Chau mien Chief of Audience Engagement: Cecile Venot
Head of digital: Paul Mourey
Chief Press Officer: Elodie Vincent
Assistant Chief of Audience Engagement: Aurelie Jourde
Video Production Manager: Isabelle Danto
Social Media Manager: Chloe Tournes
Executive Assistant: Catherine Legoux
https://www.youtube.com/watch?
