Cannes 2022: São 15 finalistas do Brasil em Brand Experience
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A organização do Cannes Lions anunciou na manhã desta terça-feira, 21, o shortlista da categoria Brand Experience and Activation. O Brasil tem 15 oportunidades de conquistar Leão. Confira abaixo:
– THE IMPOSSIBLE COMBO/ BURGER KING – WHOPPER/ DAVID
– DUET DELIVERY/ BURGER KING DELIVERY/ DAVID
– BURGER GLITCH/ BURGER KING – WHOPPER/ DAVID (Categoria Retail)
– BURGER GLITCH/ BURGER KING – WHOPPER/ DAVID (Categoria Social Engagement & Integration for Live Experience)
– THE PIRATE MATCH/ DIRECTVGO/ MIRUM AGENCY BRAZIL (Categoria Social Engagement & Integration for Live Experience)
– THE PIRATE MATCH/ DIRECTVGO/ MIRUM AGENCY BRAZIL (Categoria Customer Acquisition & Retention)
– HEINZ HIDDEN SPOTS/ THE KRAFT HEINZ KETCHUP/ GUT
– NEW ICONIC KISSES/ MERCADO LIVRE/ GUT (Categoria Use of Website / Microsites)
– NEW ICONIC KISSES/ MERCADO LIVRE/ GUT (Categoria Sponsorship & Brand Partnership)
– NEW ICONIC KISSES/ MERCADO LIVRE/ GUT (Categoria Corporate Purpose & Social Responsibility)
– SINK THIS ISLAND/ UN GLOBAL COMPACT/ ALMAPBBDO
– STUCK IN THE 80S/ ABINBEV – GUARANÁ ANTARCTICA/ SOKO
– THE REFUGEE JATOBA/ ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB)/ AFRICA DDB
– THE FOAMY HAIRCUT/ BRAHMA BEER/ AFRICA (Categoria Guerrilla Marketing & Stunts)
– THE FOAMY HAIRCUT/ BRAHMA BEER/ AFRICA (Categoria Local Brand)
