Cannes 2022: Em Brand Experience & Activation, Brasil leva 1 Ouro e 5 Bronzes
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São 5 os Leões do Brasil em Brand Experience & Activation – 1 de Ouro e 4 de Bronze. Confira:
OURO:
– BURGER GLITCH/ BURGER KING – WHOPPER/ DAVID (Categoria Retail)
BRONZE:
– HEINZ HIDDEN SPOTS/ THE KRAFT HEINZ KETCHUP/ GUT
– NEW ICONIC KISSES/ MERCADO LIVRE/ GUT (Categoria Use of Website / Microsites)
– THE PIRATE MATCH/ DIRECTVGO/ MIRUM (Categoria Customer Acquisition & Retention)
– THE FOAMY HAIRCUT/ BRAHMA BEER/ AFRICA (Categoria Guerrilla Marketing & Stunts)