Uma Coca-Cola gelada, direto do painel eletrônico, para as mãos de quem passa pelo Terminal 3 do Aeroporto de Guarulhos, em São Paulo. Como parte da sua plataforma “A Magia Acontece”, a marca promove até 28 de março uma ação inédita, ao estrear na América Latina o recém-lançado “3D Deep Iconic”, equipamento da JCDecaux, criado exclusivamente para a veiculação de campanhas em três dimensões.
A ativação criada pela DAVID Miami tem como objetivo entregar inspiração e magia ao unir o mundo virtual com o mundo real, onde a famosa personagem da arte “Moça Com Brinco de Pérola”, de Vermeer, transformará uma Coca-Cola digital em uma Coca-Cola física e gelada, de verdade, para quem estiver próximo ao painel. Confira aqui.
A ação faz parte da nova campanha global “Obra de Arte (Masterpiece)”, lançada pela marca no início do mês com criação da agência Blitzworks.
FICHA TÉCNICA:
Agency: DAVID Miami
Client: Coca-Cola
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Managing Director: Ricardo Honegger
CCO: Rafael Donato
Group Creative Director: Alejandro Juli
Art Director: Seiji Wakabayashi
Copywriter: Thomas Nitti
Head of Production: Brenda Morrison Fell
Sr. Producer: Natasha Louckevitch
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Catalina Peña
Head of Account: Carolina Viera
Group Account Director: Rafael Giorgino
Account Supervisor: Alicia Talavera
Account Executive: Patricia Menendez
Global Chief Strategy Officer: Paula Vampre
Senior Strategist: Vanessa Amaral
Head of Innovation and Technology: Toni Ferreira
Global PR Director: Sandra Azedo
Client credits
Head of Global Creative Strategy & Content: Pratik Thakar
Director, Content and Creative: Chase Abraham
Director Creative Strategy: Luciana Mendes
Senior Creative Strategist : Mariana Manso
Content Producer and XP Director: Erika Wolthers
Media Manager: Maria Luisa Kruel
Marketing Senior Manager: Mariana David
GFX /3D Animation – Blunt Action
Creative Director: Richard Hampton
Executive Producer: Ethan Jakab
Designer: Jared Bellon
Production Company
Case Study – Sailor Studio
Executive Producer: Luccas Oliveira, Gustavo “GGA” Almeida, Leticia Cacace
Director/Creative Director: Luís Guilherme Chagas
Set Producer: Lucy Charlier
Set Producer Ass.:Juliana Millan
Production Manager: Gustavo Veloso
Production Coordinator: Fernanda Fernandes
DOP: Reginaldo Luca – Naldinho
1st AD: João Victor Quattrucci
2st AD: João Artur dos Santos
Post-Production
Executive Post Producers: Luccas Oliveira, Gustavo “GGA” Almeida
Post-Production Coordinators: Luiz Alejandre “Ryan”, Rafael Matheus
Editor: Luís Guilherme Chagas
Assistant Editor: Nildo Ferreira
Art Director: Teidy Nakao
Colorist: Reginaldo Luca – Naldinho
2D Animator: Rafael Matheus, Vitor Mendes, João Mateus
Recording Mixer: Chico Castellano
Coke Delivery Device/Machine – Bizsys
CEO: Rodrigo Cassino
Mechanical Engineer: Fernando Berengut
Assistant Mechanical: Odailton Correa
Electronic Enginner: Reginaldo Amorin
Assistant Electronic: Natan Santana
JCDecaux
Sales Director: João Binda
Sales Head: Adroaldo Gomes
Sales Head: Paolo Azevedo
Sales Manager: Denise Ribeiro
Sales Manager: Bruno Padilha
Sales Executive: Silvia Spritzer
Sales Executive: Carla Almeida
Innovation Coordinator: Paula Soares
Media Agency: OpenX
Head of Media: Vanessa Giannotti
Media Director: Carla Dart
Media Supervisor: Maria Luiza Coutinho
Media Analyst Jr.: Marcella Cardoso
Media Supervisor: Gabriela Machado
Media Manager: Ludymila Lopes
Senior Media Analyst: Adriano Alves
Blitzwork Credits: Agency created Masterpiece Spot
Global Chief Creative Officer: Ajab Samrai
Global Chief Commercial Officer: Michael Faust
Global Chief Executive Officer: Marcus Brown
Project Manager: Bryan Obonyo