O Brasil acumula 16 finalistas em Entertainment For Sports no Cannes Lions 2022. Abaixo, a lista:
– THE FOAMY HAIRCUT/ BRAHMA AB INBEV/ AFRICA (Categoria Live Broadcast)
– THE FOAMY HAIRCUT/ BRAHMA AB INBEV/ AFRICA (Categoria Influence & Co-Creation)
– THE FOAMY HAIRCUT/ BRAHMA AB INBEV/ AFRICA (Categoria Social)
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R (Categoria Gamming)
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R (Categoria Sports Live Experience)
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R (Categoria Influence & Co-Creation)
– LOS SANTOS +3ºC/ GREENPEACE/ VMLY&R (Categoria Brand Storytelling)
– UNBREAKABLE COURTS/ INSTITUTIONAL/ BUDWEISER/ AFRICA (Categoria Brand Storytelling)
– UNBREAKABLE COURTS/ INSTITUTIONAL/ BUDWEISER/ AFRICA (Categoria Fan Engagement)
– THE PIRATE MATCH/ DIRECTVGO/ MIRUM (Categoria Innovative Use of Tech & Platforms for Sport)
– THE PIRATE MATCH/ DIRECTVGO/ MIRUM (Categoria Audience Targeting or Distribution Strategy )
– THE UNIFORM THAT NEVER EXISTED/ CENTAURO/ TRACYLOCKE BRASIL (Categoria Sports for Good)
– THE UNIFORM THAT NEVER EXISTED/ CENTAURO/ TRACYLOCKE BRASIL (Categoria Diversity & Inclusion in Sport)
– THE UNIFORM THAT NEVER EXISTED/ CENTAURO/ TRACYLOCKE BRASIL ( Categoria Brand Storytelling )
– A VICTORY TO BE REPEATED/ MITSUBISHI MOTORS/ PAJERO SPORT/ TECH AND SOUL
– STUCK IN THE 80S/ ABINBEV – GUARANÁ ANTARCTICA/ SOKO