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Y&R divulga “Hemoji” por doação de sangue

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Poucos brasileiros doam sangue regularmente. Por isso, a Santa Casa de Misericórdia de São Paulo, o maior hospital filantrópico da América Latina, está lançando a ação “Hemoji”, em parceria com a agência Y&R. O objetivo é que o maior número possível de pessoas coloque emojis que representam seu tipo sanguíneo ao lado do próprio nome no Twitter e Instagram. São emojis que já existem e podem ser encontrados em qualquer smartphone.

A partir disso, é possível criar um sistema inédito para localizar doadores, usando os dados das buscas das próprias plataformas e localizar apenas o tipo de sangue necessário.

A ação, que já está acontecendo nas redes sociais, gera visibilidade à causa pois possibilita o envolvimento constante da comunidade e já conquistou nomes como Carolina Dieckmann, Sabrina Sato, Carol Castro, Sidney Magal, Flávia Alessandra, João Guilherme, Adriane Galisteu, Nah Cardoso, Ana Hickmann e Malvino Salvador.

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