Escreva para pesquisar

DESTAQUE

Ypióca lança novo posicionamento criado pela CP+B

Compartilhar

 

Lançada há mais de 170 anos, no Ceará, Ypióca é a cachaça mais antiga do Brasil e, por isso mesmo, tem história para contar. Para resgatar essa tradição e mostrar a importância que tem para a cultura brasileira, a marca lança neste mês de outubro seu novo posicionamento: “Se tem Ypióca, tem história”. A novidade chega com uma grande comunicação institucional composta por duas campanhas que serão veiculadas simultaneamente de forma regionalizada, “Tão, Tão”, em São Paulo, e “Aprumada”, para o Ceará. As duas frentes do projeto foram criadas pela Crispin Porter + Bogusky Brasil e contemplam filmes para TV, digital e out of home.

Em “Tão, Tão” a ideia é mostrar a tradição, o valor histórico e a qualidade de Ypióca por meio de curiosidades e muito bom humor.  Já em “Aprumada”, o objetivo da comunicação é apresentar no Ceará as novas garrafas de Ypióca, que, após uma reformulação desenvolvida pela Future Brand, a partir do novo posicionamento criado pela CP+B, passam a divulgar no próprio rótulo alguns versos que contam a tradição da marca.

Confira “Tão, Tão” e “Aprumada” já estão disponíveis:

 

FICHA TÉCNICA DE “TÃO, TÃO”:

 

Título: Tão, Tão

Duração: 6×20”

Agência: CP+B – Crispin Porter & Bogusky Brasil

Cliente: Diageo

Produto: Ypióca

CCO: André Kassu e Marcos Medeiros

Direção de Criação: Marcelo Rizério

Criação: Erick Mendonça e Thiago Barbieri

RTVC: Renata Sayão, Fabíola Camilo e Valeria Andrighetti

Planejamento: Caio Del Manto, Gabriela Sanchez, Patrick Sertã e Edson Junior

Atendimento: Luciana Ceccato e Tamyris Ferreira

Mídia: Tiago Santos, Camila Gazzano, Vinicius Moraes, Ailton da Silva e Luiza Franceschelli

Produtora de Imagem: Dogs Can Fly

Direção: Manimou

Produção Executiva: Jimmy Palma

Coordenação de Produção: Karin Nantes

Equipe de Coordenação: Equipe Dogs Can Fly

Assistente de Direção: Bruno Galvão

Direção de Fotografia: Ariel Schvartzman

Coordenação de Pós: Anderson Coutinho

Montagem: Manimou

Pós-Produção: Equipe Dogs Can Fly

Finalizador: Felipe Righeto

Produtora de Som: Manimou Music

Atendimento Produtora: Paula M. Saraiva

Aprovação Cliente: Álvaro Garcia, Guilherme Martins, Vanessa Kalache, Clara Souza, Luiza Cajado e Ana Mendes

 

FICHA TÉCNICA APRUMADA:

 

Título: Aprumada

Duração: 1×30” e versões

Agência: CP+B – Crispin Porter & Bogusky Brasil

Cliente: Diageo

Produto: Ypióca

CCO: André Kassu e Marcos Medeiros

Direção de Criação: Marcelo Rizério

Criação: Erick Mendonça e Thiago Barbieri

RTVC: Renata Sayão, Fabíola Camilo e Valeria Andrighetti

Planejamento: Caio Del Manto, Gabriela Sanchez, Patrick Sertã e Edson Junior

Atendimento: Luciana Ceccato e Tamyris Ferreira

Mídia: Tiago Santos, Camila Gazzano, Vinicius Moraes, Ailton da Silva e Luiza Franceschelli

Produtora de Imagem: O2 Filmes

Direção: Renato Amoroso

Produção Executiva: Rafael Fortes, Edney Tamachiro

Direção de Fotografia: Renato Amoroso

Montagem: Estevan Santos

Pós-Produção: O2 Filmes

Produtora de Som: Punch Audio

Atendimento Produtora: Rejane Bicca, André Gustavo e Paulo Bruno

Aprovação Cliente: Álvaro Garcia, Guilherme Martins, Vanessa Kalache, Clara Souza, Luiza Cajado e Ana Mendes

Tags:

20 Comments

  1. I am just writing to make you understand what a beneficial discovery my friend’s princess developed checking yuor web blog. She even learned a wide variety of pieces, with the inclusion of what it’s like to possess an awesome helping character to have men and women very easily comprehend specified complicated subject matter. You really exceeded readers’ expected results. Thanks for presenting those effective, trustworthy, revealing and in addition easy guidance on the topic to Janet.

    Responder
  2. I wanted to send you this very little observation just to give many thanks over again considering the awesome information you’ve documented in this case. This is really unbelievably open-handed with you to grant freely just what a number of people would have marketed as an ebook to make some money for their own end, chiefly since you could have tried it if you considered necessary. Those pointers likewise served as the great way to realize that the rest have similar fervor similar to my personal own to know the truth great deal more when it comes to this issue. I know there are some more pleasurable occasions up front for individuals that start reading your site.

    Responder
  3. adidas stan smith 22/05/2018

    Thanks a lot for providing individuals with an extraordinarily breathtaking opportunity to read articles and blog posts from this web site. It’s always so sweet and also jam-packed with a great time for me and my office co-workers to search your site a minimum of three times in a week to read the new guidance you have got. Of course, I’m so always impressed with the attractive creative ideas you serve. Selected 3 points in this posting are ultimately the most beneficial we have all had.

    Responder
  4. jordan retro 23/05/2018

    I really wanted to send a comment in order to thank you for these fabulous tips and hints you are posting here. My prolonged internet search has at the end of the day been recognized with brilliant tips to write about with my classmates and friends. I would point out that most of us site visitors actually are rather lucky to dwell in a notable community with so many marvellous individuals with very beneficial principles. I feel quite blessed to have used your webpage and look forward to so many more amazing moments reading here. Thanks once more for everything.

    Responder
  5. hermes handbags 23/05/2018

    Thanks so much for giving everyone a very remarkable possiblity to read in detail from this web site. It can be so good and as well , full of a good time for me and my office colleagues to visit your website minimum 3 times in 7 days to find out the newest issues you have. And of course, I’m also actually contented with your attractive knowledge served by you. Some 4 points in this posting are certainly the very best we have had.

    Responder
  6. adidas ultra boost 23/05/2018

    I have to express my thanks to this writer just for bailing me out of this particular matter. Right after surfing around through the internet and obtaining recommendations which are not powerful, I figured my life was done. Being alive without the presence of answers to the issues you’ve resolved as a result of your good short post is a crucial case, and those that would have badly damaged my entire career if I had not encountered your web site. Your own personal capability and kindness in dealing with every item was very helpful. I am not sure what I would’ve done if I had not come upon such a stuff like this. I am able to at this moment look ahead to my future. Thank you very much for your expert and sensible guide. I won’t be reluctant to endorse the website to anybody who would need care on this matter.

    Responder
  7. basketball shoes 23/05/2018

    I intended to send you that very little note to thank you so much over again just for the marvelous ideas you’ve contributed here. This has been so wonderfully generous with you giving openly what a few people could have made available as an e-book to make some dough for their own end, particularly since you could have done it in case you desired. Those thoughts additionally acted to be the easy way to fully grasp that other people have similar zeal just as my personal own to figure out a good deal more pertaining to this matter. I know there are some more enjoyable occasions up front for those who go through your blog.

    Responder
  8. I wanted to type a message to be able to thank you for those precious ideas you are posting at this site. My prolonged internet look up has at the end of the day been compensated with incredibly good suggestions to go over with my close friends. I would suppose that we website visitors actually are very lucky to dwell in a great network with very many special professionals with valuable tricks. I feel truly grateful to have come across your website and look forward to tons of more entertaining minutes reading here. Thank you once more for all the details.

    Responder
  9. lebron 13 23/05/2018

    I not to mention my pals happened to be viewing the great tricks located on the website and then all of a sudden developed a terrible feeling I had not expressed respect to you for those secrets. The guys came so stimulated to study all of them and have pretty much been taking pleasure in these things. We appreciate you truly being very considerate and then for considering certain great things most people are really needing to be aware of. My honest regret for not saying thanks to sooner.

    Responder
  10. adidas ultra boost 23/05/2018

    My wife and i got now peaceful Peter managed to carry out his survey from the precious recommendations he gained out of the weblog. It is now and again perplexing to just possibly be releasing things which often other folks might have been making money from. And now we keep in mind we have got you to be grateful to because of that. All of the illustrations you’ve made, the easy site navigation, the friendships you aid to engender – it is everything exceptional, and it’s leading our son in addition to our family feel that this topic is exciting, which is tremendously serious. Thanks for the whole thing!

    Responder
  11. adidas tubular 24/05/2018

    I wish to express my appreciation to the writer just for bailing me out of this setting. Right after surfing throughout the online world and obtaining ways which were not beneficial, I figured my life was over. Being alive minus the strategies to the difficulties you have resolved by means of your good guide is a crucial case, as well as those which may have negatively affected my career if I hadn’t encountered the website. Your own personal natural talent and kindness in dealing with every part was crucial. I am not sure what I would have done if I hadn’t come across such a stuff like this. I am able to at this time look ahead to my future. Thank you very much for the specialized and amazing guide. I won’t hesitate to endorse your web sites to any person who would like assistance on this subject.

    Responder
  12. moncler jackets 24/05/2018

    I actually wanted to send a remark in order to thank you for those great tactics you are giving out on this site. My prolonged internet research has now been paid with extremely good knowledge to talk about with my relatives. I would tell you that most of us readers are extremely lucky to live in a notable website with many brilliant individuals with useful secrets. I feel very much grateful to have encountered the web site and look forward to really more amazing minutes reading here. Thanks a lot once more for everything.

    Responder
  13. adidas gazelle 24/05/2018

    I wish to express some appreciation to you for rescuing me from such a instance. Just after looking out throughout the search engines and finding solutions that were not powerful, I assumed my entire life was well over. Living without the answers to the problems you have solved by way of your main site is a serious case, as well as the ones that might have badly damaged my entire career if I had not come across your website. Your good skills and kindness in maneuvering a lot of things was vital. I am not sure what I would’ve done if I hadn’t discovered such a stuff like this. I am able to at this point relish my future. Thanks for your time so much for your impressive and amazing guide. I won’t think twice to suggest your blog to anybody who ought to have care on this matter.

    Responder
  14. yeezy boost 350 v2 24/05/2018

    Thanks so much for providing individuals with an extraordinarily special possiblity to read in detail from this website. It really is very amazing and as well , jam-packed with a great time for me personally and my office colleagues to visit the blog really 3 times weekly to see the new guidance you have got. And indeed, I’m so certainly fulfilled with the spectacular tactics you give. Selected 3 tips in this posting are indeed the most suitable I have had.

    Responder
  15. I am glad for writing to let you be aware of of the excellent experience my cousin’s daughter enjoyed reading through yuor web blog. She realized such a lot of details, most notably how it is like to have an excellent teaching mindset to have the rest really easily understand certain advanced subject areas. You actually did more than people’s expectations. I appreciate you for giving the interesting, healthy, revealing and as well as cool guidance on your topic to Emily.

    Responder
  16. true religion 24/05/2018

    I have to show thanks to the writer just for bailing me out of such a setting. After surfing through the online world and getting notions that were not powerful, I believed my life was gone. Living devoid of the approaches to the problems you have sorted out all through this article is a crucial case, as well as ones which may have in a wrong way affected my entire career if I hadn’t come across your web page. Your actual talents and kindness in dealing with all areas was crucial. I am not sure what I would’ve done if I hadn’t come upon such a stuff like this. I can at this time look ahead to my future. Thanks a lot very much for this reliable and amazing help. I will not think twice to recommend your web blog to anyone who desires assistance on this situation.

    Responder
  17. nike air zoom 24/05/2018

    I wish to show thanks to this writer for rescuing me from such a matter. After checking throughout the world wide web and getting tips which were not beneficial, I thought my life was done. Being alive without the answers to the difficulties you have solved by means of your main short post is a critical case, as well as the ones which might have badly damaged my entire career if I had not come across your blog post. Your good capability and kindness in playing with almost everything was valuable. I’m not sure what I would have done if I had not discovered such a thing like this. I’m able to at this time relish my future. Thanks for your time very much for this impressive and results-oriented guide. I won’t hesitate to endorse your blog post to any person who should have tips about this topic.

    Responder
  18. huarache shoes 25/05/2018

    I wish to show my admiration for your generosity giving support to individuals that must have help with this situation. Your special commitment to getting the message all through appeared to be incredibly significant and have consistently allowed employees like me to attain their goals. Your amazing warm and friendly facts denotes a whole lot a person like me and far more to my office colleagues. Thanks a lot; from all of us.

    Responder
  19. yeezy shoes 25/05/2018

    I precisely wanted to thank you very much yet again. I do not know the things that I would’ve created without the recommendations shared by you directly on such subject. It was actually a very challenging dilemma in my view, however , witnessing the very professional tactic you solved it forced me to jump for fulfillment. Extremely happy for the advice as well as believe you comprehend what an amazing job you are accomplishing training people through the use of your web site. I am sure you have never come across all of us.

    Responder
  20. longchamp bags 25/05/2018

    I wanted to draft you a little bit of remark so as to say thank you as before with your lovely secrets you’ve discussed here. It has been simply particularly open-handed with you to provide unreservedly what a number of people could have marketed for an e book to generate some money on their own, most importantly since you might well have tried it in the event you desired. The things also served like a great way to know that the rest have the identical interest similar to my personal own to know the truth a lot more when it comes to this problem. I believe there are several more enjoyable occasions in the future for individuals who read carefully your blog post.

    Responder

Deixe um Comentário

Your email address will not be published. Required fields are marked *