The Gunn Report apresenta “Cases of Creativity”

18/02/2016

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O Gunn Report lança nesta quinta-feira, 18, o “Cases of Creativity 2015”, um round-up das campanhas que obtiveram o “Santo Graal” da publicidade ao vencer tanto um Leão de Ouro de Cannes para a criatividade e um Gold Award Effie para a Eficácia. Entre as 17 campanhas está “Bald Cartoons”, assinado pela Ogilvy Brasil para o GRAACC.

“Cases of Creativity” é um estudo anual por James Hurman, autor e fundador da consultoria de inovação ‘Previously Unavailable’.

Abaixo, a lista:

1. “#LikeAGirl” for Always by Leo Burnett Toronto, London & Chicago
2. “Abla Fahita” for CBC by J. Walter Thompson Cairo, Egypt
3. “Bald Cartoons” for GRAACC by Ogilvy São Paulo, Brazil
4. “Give Mom Back Her Name” for UN Women by Impact BBDO Dubai, United Arab Emirates
5. “Greatness Awaits” for Sony Playstation by BBH New York, USA
6. “I Will What I Want” for Under Armour by Droga5 New York, USA
7. “If We Made It” for Newcastle Brown Ale by Droga5 New York, USA
8. “Inglorious Fruits & Vegetables” for Intermarché by Marcel Paris, France
9. “Kan Khajura Tesan” for Unilever by MullenLowe Group, Mumbai
10. “Not A Bug Splat” for Reprieve Foundation by BBDO Lahore, Pakistan
11. “Penny The Pirate” for OPSM by Saatchi & Saatchi Sydney, Australia
12. “Between Us Red Light App” for Vodafone by Y&R Team Red Istanbul, Turkey
13. “Rice Code” for Inakadate Village by Hakuhodo Tokyo, Japan
14. “Smellcome To Manhood” for Old Spice by Wieden+Kennedy Portland, USA
15. “The Salt You Can See” for Fundacion Favaloro by Grey Buenos Aires, Argentina
16. “The Scarecrow” for Chipotle by Creative Artists Agency Los Angeles, USA
17. “This Is Wholesome” for Honey Maid by Droga5 New York, USA

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