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Pobre Juan transforma MUBs em vitrais


Para enaltecer a carne, especialidade do restaurante Pobre Juan, a Dentsu criou a ação “Pôster Sagrado”, composta por uma série de vitrais instalados em mobiliários urbanos. O objetivo é mostrar que mesmo com o crescimento da rede de lojas pelo país, a casa continua seguindo a tradição de preparar os pratos artesanalmente, cuidando do que existe de mais sagrado para eles: a carne. Esses conceitos, inclusive, foram a inspiração na hora de divulgar o restaurante. Por isso a escolha de uma técnica artística puramente manual e que ao mesmo tempo demonstra o quanto a carne é importante.

Ficha Técnica

President: Mario D’Andrea

Creative VP: Filipe Cuvero

Head of Art: Christian Faria

Head of copy: Murilo Torezan

Art Director: Eduardo Ataíde

Art Director: Marlus “Dexter” Lau

Copywriter: Carlos Mori

General Media Director: Ricardo Armbrust

Media Manager: George Mofarrej

VP and COO: Mauro Rabello

Head of Broadcast Production and Artbuyer: Juliana D’Antino

Producer: Virginia Machado

Producer Assistant: Camila França

RTV and Artbuyer: Marcela Veroneze

Producer: Ricardo Lopez

Hand Craft Artist: Edu Cordeiro

Producer (Estudiorama): Daniel Moreno

Producer (Estudiorama): Patricia Real

Director (BigBonsai): Felipe Briso

Photograph Director (BigBonsai): Bruno Tiezzi

Executive Producer (BigBonsai): Gilberto Topczewski

Photograph: Luiz Moretti

Client Services (BigBonsai): Murilo Prado

Bandmaster (Lua Nova): Teco Fuchs

Client Services (Lua Nova): Larissa Storch

Client Services (Lua Nova): Gabriel Borsatto



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