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Ogilvy é a agência da 25ª Bienal do Livro

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A Ogilvy Brasil foi escolhida pela Câmara Brasileira do Livro (CBL) para o desenvolvimento de toda a comunicação da 25ª Bienal Internacional do Livro de São Paulo. O projeto envolve entregas unificadas como campanhas publicitárias, social media e relações públicas, nesse caso através de uma das unidades de negócios do Grupo Ogilvy, que é PR & Influence. 

 

A 25ª Bienal Internacional do Livro de São Paulo está marcada para acontecer de 3 a 12 de agosto, no Anhembi, e pretende trazer para esta edição do evento uma abordagem de comunicação conectada com o público leitor atual. Um conceito totalmente novo já está em desenvolvimento.

 

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