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Ogilvy Brasil promove joint venture com a Nexo

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A Ogilvy Brasil, através do seu Cognitive Studio, e a Nexo, consultoria de inovação e tecnologia, anunciam uma joint venture para trabalhar com inteligência artificial no mercado publicitário. Com o acordo, a Nexo passa a ser a parceira para as entregas da agência na área de solução cognitiva.

Cognitive Studio foi lançado em meados do ano passado e tem como objetivo explorar no dia a dia, em cada briefing, o que a inteligência artificial pode agregar a nossa indústria na entrega do produto criativo.

O acordo prevê que a empresa dos sócios Diego Figueredo e Luiz Carvalho potencialize os projetos do Cognitive Studio. O primeiro projeto, resultado dessa parceria, é a campanha “Ricky Brasil”, criada para a Forbes, a qual dá cara e personalidade à corrupção praticada no país.

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