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Móveis soltam a voz em campanha da Etna



Mais uma vez, o bom humor foi o elemento escolhido pela Artplan para a nova campanha de Etna. Com o mote “Me Leva + de 15 mil itens para levar agora”, a comunicação integrada dá vida aos produtos da loja, convidando os consumidores a levá-los para casa e apresentando a variedade de itens disponíveis nas unidades da Etna.


No filme para TV aberta e fechada, um sofá da rede de lojas aparece cantando o hit “Me Leva”, do cantor Latino. A mesma música é aplicada ainda em peças digitais e performance.


Ficha Técnica:

Agência: Artplan
Anunciante: Etna
Campanha: Institucional
Diretores de Criação:  Zico Farina e Jaqueline Amaral
Criação: Rafael Zoehler, Mauricio Perussi, Bruno Dellavega, Nathalia Capistrano, Carlos Asanuma , Lucas Lopes,Thiago Botini e Betho Faria
RTVC: Patricia Oliva e Karoline Justino
Art Buyer: Vivian Tomaz
Produção: Bruno Werner
Diretor Nacional de Conteúdo & Engajamento: Luiz Telles
Conteúdo & Engajamento:  Mariana Jansen e Fabiana Santo
Diretor de Atendimento: Eduardo Megale
Atendimento: Tiago Zewe, Camilla Marcondes, Beatriz Rodrigues, Jonathan Santos e Laura Loyola
Diretora de Planejamento: Flavia Campos
Planejamento: Marcella Oliveira e Pamela Kirsner
Diretor de Mídia: Francisco Rosa
Mídia: Keila Silva, Nany Porciuncula, Talitta Kinupp, Rafael Assis Victórya Palma,Gabriel Somazz e Bruno Breslauer

Aprovação do Cliente: Paulo Kruglensky, Daniela Maia, Luisa Cotecchia , Vanessa Pereira, Bruna Santos, Simone Caracante e Paula Caetano.

Produtora:  Piccolo Filmes
Diretor de cena:  Jeff Chies
Diretor de fotografia:  Joel
Atendimento: Daniela Andrade/ Cebola Carlos Guedes
Montagem: Daniela Guimarães
Pós-produção e finalização: Bóson
Áudio: Estúdio Angels




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