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Ministério da Saúde aborda diferentes formas de prevenção da HIV/aids



Com uma linguagem leve e direcionada a diversos públicos – principalmente os jovens -, a Propeg lança campanha para o Ministério da Saúde que alerta sobre as diferentes formas de prevenção do HIV/aids, inclusive, após a exposição ao vírus.

O carro-chefe é o filme para internet, que explora com dinamismo as situações vividas por diferentes pessoas com diversas orientações sexuais e é contado do ponto de vista de um jovem. Ele mostra que, mesmo de maneira informal e simplificada, é possível ficar por dentro das formas de prevenção e ser um multiplicador da mensagem. Além deste filme, a campanha é composta por outras peças para meios digitais, filme para cinema e spot de rádio.

A campanha também envolveu um crossover nos canais dos youtubers Maicon Santini, Caio Pericinoto (do canal “É tipo isso”) e Maira Medeiros (do canal “Nunca te pedi nada”).


Campanha: Dia mundial de luta contra a aids

Agência: Propeg Comunicação S/A

Cliente: Ministério da Saúde

Vice-Presidente de Criação: Emerson Braga

Direção de Criação: Bertone Balduino

Criação: Bertone Balduino, Maurício Passarinho e Pedro Chequer

Criação Digital: Seiki Fabrício e Cesar Mafra

Vice-Presidente de Atendimento e Gestão: Vitor Barros

Diretora Executiva: Renata Sanchez

Atendimento: Duda Guedes e Jack Júnior

Planejamento: Melina Romariz, Rafael Freaza e Gabriela Dantas

Mídia: Neide Santos, Guilherme Franco e Philipe Farias

Produção RTVC: Faianne Landim e Wagner Moreira

Produção Gráfica: Mel Loiola e Maria Goretti

Produção Digital: Juliano Oliveira e João Castro

Revisão: Denise Goulart

Produtora de Vídeo: DigitallCine

Finalização: DigitallCine

Produtora de Áudio: DaHouse

Diretor de Cena: Rodolfo Vanni

Diretor de Fotografia: Vitor Amati

Título: Aids. Escolha sua forma de prevenção

Aprovação Cliente: Antônio Augusto Brentano, Juliana Vieira e Tamara Pignata



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