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Massiv produz filme para game “Far Cry”


A Massiv, produtora do grupo Webedia, assina um novo formato de branded content para o game “Far Cry”, da Ubisoft,  multinacional francesa de games. O resultado é o filme “O Encontro com a Resistência”, que promove no Brasil o segundo maior lançamento global da Ubisoft, que vem batendo recordes de vendas. A peça – de 4 minutos – tem a participação de Cherrygumms (streamer e cofundadora da equipe de eSports Black Dragons), Rato Borrachudo e Gusang, e reproduz cenas do jogo interpretadas pelos influenciadores brasileiros no papel de personagens.

Luther Peczan, vice-presidente de brand publishing da Webedia e CEO de Massiv, afirma que a produção de conteúdo de forma relevante é o caminho mais assertivo para agregar valor ao público e gerar conexão com a marca. “Utilizar os influenciadores como personagens do jogo faz com que os fãs se sintam dentro do ambiente do game”, afirma o executivo.



Título: “O Encontro com a Resistência”

Anunciante: Ubisoft

Produção: Massiv

Criação: Pedro Drable, Bernardo Castro e Mariana Nery

Gerente de Projetos: Rafael Nascimento e Lalesca Fravoline

Direção / fotografia: Andrey Mendes

Elenco: Affonso Solano, Bruno Correa, Cherrygumms, Gusang, Rato Borrachudo, Mariana Nery e Bernardo Castro

Assistente de Fotografia: Leonan Pacífico

Assistentes de Direção: Rebeca Fortes e Bruno Lopes

Captação de Som: Overloud Estúdio

Diretora de Produção: Alessandra Bezerra

Produção: Alessandra Santos

Arte e Figurino: Vinicius Pugliese e Tiago Rex

Continuista: Larissa Brujin

Maquiagem e Caracterização: Fernanda Drumond e Brayon Mattos

Chefe de Edição: Ygor Guidoux

Edição: Danillo Walker

Colorista: Marcello Pereira

Locução: Geraldo Côrtes e Lhays Macedo

Sonorização: Bruno Menezes

Aprovação/Cliente: Luciana Araújo



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