Escreva para pesquisar


Massiv produz filme para game “Far Cry”


A Massiv, produtora do grupo Webedia, assina um novo formato de branded content para o game “Far Cry”, da Ubisoft,  multinacional francesa de games. O resultado é o filme “O Encontro com a Resistência”, que promove no Brasil o segundo maior lançamento global da Ubisoft, que vem batendo recordes de vendas. A peça – de 4 minutos – tem a participação de Cherrygumms (streamer e cofundadora da equipe de eSports Black Dragons), Rato Borrachudo e Gusang, e reproduz cenas do jogo interpretadas pelos influenciadores brasileiros no papel de personagens.

Luther Peczan, vice-presidente de brand publishing da Webedia e CEO de Massiv, afirma que a produção de conteúdo de forma relevante é o caminho mais assertivo para agregar valor ao público e gerar conexão com a marca. “Utilizar os influenciadores como personagens do jogo faz com que os fãs se sintam dentro do ambiente do game”, afirma o executivo.



Título: “O Encontro com a Resistência”

Anunciante: Ubisoft

Produção: Massiv

Criação: Pedro Drable, Bernardo Castro e Mariana Nery

Gerente de Projetos: Rafael Nascimento e Lalesca Fravoline

Direção / fotografia: Andrey Mendes

Elenco: Affonso Solano, Bruno Correa, Cherrygumms, Gusang, Rato Borrachudo, Mariana Nery e Bernardo Castro

Assistente de Fotografia: Leonan Pacífico

Assistentes de Direção: Rebeca Fortes e Bruno Lopes

Captação de Som: Overloud Estúdio

Diretora de Produção: Alessandra Bezerra

Produção: Alessandra Santos

Arte e Figurino: Vinicius Pugliese e Tiago Rex

Continuista: Larissa Brujin

Maquiagem e Caracterização: Fernanda Drumond e Brayon Mattos

Chefe de Edição: Ygor Guidoux

Edição: Danillo Walker

Colorista: Marcello Pereira

Locução: Geraldo Côrtes e Lhays Macedo

Sonorização: Bruno Menezes

Aprovação/Cliente: Luciana Araújo



  1. yeezys 22/05/2018

    A lot of thanks for your own effort on this site. Ellie enjoys setting aside time for internet research and it is simple to grasp why. My spouse and i notice all about the compelling ways you offer efficient strategies on this website and as well as inspire response from the others on the point while our own child is without a doubt studying a lot of things. Take pleasure in the remaining portion of the new year. You’re performing a glorious job.

  2. louboutin shoes 22/05/2018

    My husband and i got excited when Ervin could finish up his research while using the ideas he made while using the site. It is now and again perplexing to just always be giving for free hints which other folks have been trying to sell. Therefore we realize we need you to appreciate because of that. The specific explanations you’ve made, the straightforward web site navigation, the relationships you will make it easier to promote – it’s mostly terrific, and it is assisting our son in addition to us consider that the content is brilliant, which is exceptionally essential. Thank you for everything!

  3. yeezy boost 350 v2 22/05/2018

    Thank you so much for giving everyone such a marvellous chance to read in detail from this web site. It’s usually very excellent and as well , jam-packed with a good time for me personally and my office mates to visit your blog minimum three times per week to see the fresh secrets you will have. And lastly, I am also certainly satisfied considering the effective points you serve. Selected 4 ideas in this posting are ultimately the most beneficial we have all ever had.

  4. nike huarache 22/05/2018

    Needed to post you the little remark so as to thank you very much again for your personal beautiful tips you have documented in this case. It is so remarkably open-handed of you to make without restraint all a number of us could possibly have made available as an e book to earn some profit on their own, primarily now that you might have tried it in case you desired. Those advice also worked like a good way to know that other individuals have the same dream just as mine to learn lots more on the topic of this problem. I’m sure there are some more pleasant periods in the future for those who examine your blog post.

  5. nike polo 23/05/2018

    I must show my affection for your generosity for all those that really need guidance on that situation. Your very own commitment to getting the message around has been particularly helpful and has in most cases made those just like me to get to their targets. Your important publication indicates this much to me and still more to my mates. Thanks a ton; from everyone of us.

  6. I together with my buddies have already been going through the best procedures found on the blog and then unexpectedly got a horrible feeling I had not expressed respect to the website owner for those tips. Most of the ladies appeared to be for this reason excited to read all of them and have now sincerely been tapping into those things. I appreciate you for indeed being very thoughtful and for getting varieties of nice topics millions of individuals are really desperate to understand about. My personal honest apologies for not saying thanks to you sooner.

  7. air jordan 23/05/2018

    I would like to express thanks to the writer for rescuing me from this particular setting. After surfing around throughout the the web and seeing things which were not beneficial, I was thinking my life was gone. Being alive minus the strategies to the difficulties you have sorted out through your main posting is a crucial case, and those that would have in a wrong way damaged my career if I hadn’t come across your blog post. Your personal competence and kindness in taking care of all the pieces was invaluable. I am not sure what I would’ve done if I had not come across such a subject like this. I can at this point relish my future. Thanks for your time very much for this professional and effective help. I won’t think twice to propose the sites to anybody who needs and wants tips on this topic.

  8. nmd 23/05/2018

    I precisely wanted to appreciate you once more. I’m not certain the things I would have accomplished without the tips discussed by you relating to this situation. It absolutely was a fearsome scenario in my opinion, however , considering your expert fashion you solved the issue took me to jump for joy. I will be happy for your support and as well , trust you comprehend what a great job you’re accomplishing teaching the others via your websites. I am sure you haven’t met any of us.

  9. hermes belts 23/05/2018

    I as well as my buddies have already been looking through the excellent items from your web site while the sudden I got an awful feeling I had not expressed respect to the web blog owner for those techniques. Those young boys were definitely warmed to study all of them and now have very much been having fun with these things. Appreciate your really being very accommodating and for making a choice on variety of decent themes millions of individuals are really desirous to understand about. My very own honest regret for not expressing appreciation to sooner.

  10. balenciaga 24/05/2018

    I in addition to my friends were actually analyzing the best ideas found on the blog and then unexpectedly I had a horrible suspicion I had not expressed respect to you for those tips. These women are actually totally glad to read through them and now have surely been tapping into them. Thank you for actually being well considerate as well as for having these kinds of fine things millions of individuals are really wanting to be aware of. Our own honest apologies for not expressing gratitude to you earlier.

  11. air max 24/05/2018

    I as well as my friends came reading through the good tricks on your website and so the sudden developed an awful suspicion I never expressed respect to the site owner for those secrets. All the young men are actually for that reason joyful to read through all of them and have quite simply been using these things. Many thanks for actually being well considerate and for having such perfect issues most people are really eager to know about. Our sincere regret for not expressing appreciation to you sooner.

  12. nike air max 24/05/2018

    Thanks a lot for providing individuals with a very pleasant chance to read in detail from this web site. It is often so pleasurable plus packed with a great time for me and my office peers to search your blog on the least thrice in a week to read the new stuff you have. Of course, I am also actually motivated considering the special solutions you give. Certain 1 ideas on this page are particularly the most impressive we’ve had.

  13. nike air max 90 24/05/2018

    I precisely wished to appreciate you yet again. I’m not certain what I could possibly have done in the absence of those basics revealed by you directly on such concern. Completely was a very horrifying situation for me, nevertheless observing a new specialised style you handled the issue forced me to cry with gladness. Now i’m thankful for your help and then hope that you really know what a great job that you are providing training the rest using your blog post. I’m certain you’ve never met all of us.

  14. adidas shoes 24/05/2018

    Thanks so much for providing individuals with a very superb possiblity to read critical reviews from this site. It really is so beneficial and jam-packed with amusement for me and my office co-workers to visit your web site minimum 3 times in 7 days to study the new items you will have. Not to mention, we’re at all times astounded with the awesome points you give. Some 4 points in this article are rather the finest we’ve had.

  15. red bottom shoes 25/05/2018

    I enjoy you because of all of your hard work on this website. Debby really likes conducting internet research and it’s really easy to understand why. Most people hear all about the powerful way you give both useful and interesting guidelines through the web site and as well as recommend response from website visitors about this idea and our favorite daughter is in fact understanding a lot of things. Enjoy the rest of the year. You are doing a wonderful job.

  16. air force 1 25/05/2018

    I definitely wanted to type a small message in order to express gratitude to you for those pleasant items you are placing on this site. My particularly long internet lookup has finally been compensated with reasonable ideas to talk about with my partners. I would state that that we site visitors are really lucky to exist in a fine community with very many brilliant individuals with helpful hints. I feel truly grateful to have discovered your entire web pages and look forward to really more thrilling moments reading here. Thank you once more for all the details.

  17. ray ban sunglasses 25/05/2018

    My wife and i were quite joyful when Raymond could complete his researching from your precious recommendations he made while using the web page. It is now and again perplexing to simply find yourself giving for free points which usually many people might have been selling. And we understand we need you to give thanks to for this. The main illustrations you made, the straightforward blog navigation, the relationships your site give support to engender – it’s everything awesome, and it is letting our son and us know that the subject matter is enjoyable, and that’s exceptionally indispensable. Many thanks for everything!


Deixe um Comentário

Your email address will not be published. Required fields are marked *