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Infoglobo lança “Classificados Multiplataforma”


A Infoglobo realizou esta semana um evento com a participação do mercado para lançar um novo conceito de classificados. Com inovações para os anunciantes e para os leitores, o Classificados do Rio começa a circular nos jornais O Globo e Extra — no próximo domingo (27).  Segundo Mario Rigon, diretor para o mercado, uma das apostas da Infoglobo é transformar o Classificados do Rio em
uma marca multiplataforma. E como parte desta estratégia, foi criado um aplicativo para celulares (iPhone e Android) e iPad, onde todos os anúncios do Globlo e do Extra serão replicados, sem custo adicional, permitindo que o usuário acesse a qualquer momento as informações e as encontre facilmente através da opção “Favoritos”, além de permitir contato direto com o anunciante. Também será possível fazer uma busca segmentada e por palavras-chave além do compartilhamento de ofertas por e-mail.

O aplicativo, baixado pela App Store ou Google Play, traz ainda uma tecnologia exclusiva para o mercado que oferece uma experiência digital imersiva. Ao posicionar o telefone sobre o anúncio, o leitor terá acesso a informações mais detalhadas (vídeos, textos e imagens), proporcionando mais retorno e visibilidade ao anunciante.

A partir desta quinta-feira (24), um teaser da campanha publicitária criada pela Binder entra no ar na TV Globo e nos jornais O Globo e Extra. No domingo (27), quando o produto chega às bancas, as peças para impresso, rádio e TV começam a ser veiculadas.


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