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Funcionários estrelam campanha do Café Orfeu

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Com campanha criada pela CP+B, o Orfeu, que faz parte da Categoria Especial, a mais alta classificação de qualidade que um café pode receber, revela ao consumidor como é feito o cultivo do grão até a fase de embalar o produto. Tudo é feito dentro de fazendas próprias: as Fazendas Sertãozinho, localizadas a mais de mil metros de altitude no Sul de Minas Gerais e na região da Mogiana.

São cinco filmes de 30 segundos para TV, uma versão de um minuto e meio para o digital, spots de rádio e anúncios para mídia online e impressa. Os depoimentos de funcionários da empresa mostram a relação com o café e com a fazenda onde muitos nasceram, cresceram e viram toda a família se desenvolver.

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