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PUBLICIDADE & MARKETING

Festival de Londres 2015: os vencedores do Brasil

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A 30a. edição do London International Advertising anuncia seus vencedores. Os Brasil ficou com 35 prêmios, sendo 10 de Ouro, 12 de Prata e 13 de Bronze. Outras 14 peças brasileiras foram finalistas. Abaixo a lista de vencedores:

F/Nazca Saatchi & Saatchi, São Paulo
• GOLD – TV/Cinema/Online Film – Electronic Equipment for Leica Gallery São Paulo titled “100”
• GOLD – Integration – Multimedia Campaign for Leica Gallery São Paulo titled “SoundLab”
• GOLD – Design – Poster Campaign for Pinacoteca do Estado de São Paulo titled “Tourists – French”, “Tourists – Japanese”, “Tourists – British”, “Tourists – American”
• SILVER – Music & Sound – Music Original – Underscore for Leica Gallery São Paulo titled “100”
• SILVER – Design – Poster Campaign for Pinacoteca do Estado de São Paulo titled “Ron Mueck – Man in a Boat”, “Ron Mueck – Mask II”, “Ron Mueck – Still Life”, “Ron Mueck – Woman Shopping”
• BRONZE – Production & Post-Production – Direction for Leica Gallery São Paulo titled “100”
• BRONZE – Production & Post-Production – Cinematography for Leica Gallery São Paulo titled “100”
• BRONZE – Design – Poster Campaign for Nissin titled “Celebrating 50 Years in Brazil – 1940 The Second War”, “Celebrating 50 Years in Brazil – 1948 The Origins”, “Celebrating 50 Years in Brazil – 1958 The Revolution”, “Celebrating 50 Years in Brazil – 1965 The Arrival”, “Celebrating 50 Years in Brazil – 1971 The Evolution”
• BRONZE – Poster – Use of Illustration Campaign for Nissin – Celebrating 50 Years in Brazil Campaign titled “1940 The Second War”, “1948 The Origins”, “1958 The Revolution”, “1965 The Arrival”, “1971 The Evolution”
• FINALIST – Package Design – Graphic Design for Leica Gallery São Paulo titled “SoundLab Box”

AlmapBBDO, São Paulo
• GOLD – Design – Motion Graphics – Animation for Global Commission on Drug Policy titled “War on Drugo”
• SILVER – Branded Entertainment – Scripted Short Film for Global Commission on Drug Policy titled “War on Drugo”
• BRONZE – Production & Post-Production – Animation for Global Commission on Drug Policy titled “War on Drugo”
• BRONZE – Print – Consumer Campaign for Volkswagen 4-Zone Temperature Control titled “Grandma”, “Broke Up”, “Move Out”
• FINALIST – Integration – Integration for Pedigree titled “First Days Out”
• FINALIST – Branded Entertainment – Scripted Short Film for VEJA Magazine titled “Distorted Fact”

Casa Rex, São Paulo
• BRONZE – Design – Use of Typography Campaign for Casa Rex – Mateus, Marcos, Lucas & João – Initials titled “Alfabeto Formato 5 x 5 cm”, “Alfabeto Formato 10 x 10 cm”, “Alfabeto Formato 20 x 30 cm”
• FINALIST – Design – Poster Campaign for EDUSP titled “Mateus, Marcos, Lucas & João – Poster Set – EU”, “Mateus”, “Marcos”, “Lucas & João –Poster Set – NÃO”

FCB Brasil, São Paulo
• GOLD – Digital – Innovative Use of Digital for Hewlett-Packard Brasil titled “Print for Help”
• SILVER – Digital – Corporate Image for Hewlett-Packard Brasil titled “Print for Help”
• FINALIST – Non-Traditional – Cosmetics/Toiletries/Pharmaceuticals for BDF Nivea Brasil titled “Nivea Doll”
• FINALIST – Design – Branded Content for Zap titled “Houses in Exhibition”

GREY Brasil, São Paulo
• FINALIST – Digital – Travel for Aruba Tourism Authority titled “Aruba Image Bank”

J. Walter Thompson, São Paulo
• GOLD – Design – Brochures/Catalogues – Consumer for Alcoholics Anonymous titled “We Won’t Help You”
• BRONZE – Poster – Use of Illustration for Alcoholics Anonymous titled “Stair”
• BRONZE – Design – Use of Illustration Campaign for Buzina Gourmet Food Truck titled “Rabbit”, “Pheasant”, “Boar”

Leo Burnett Tailor Made, São Paulo
• GOLD – Non-Traditional – Experiential for FIAT titled “Safety Wi-Fi”
• SILVER – Non-Traditional – Interactive Installations for FIAT titled “Safety Wi-Fi”
• BRONZE – Non-Traditional – Public Service/Social Welfare for Clube Sangue Bom (Good Blood Club) titled “Solidarity Queue”
• FINALIST – Non-Traditional – Media Promotion for Clube Sangue Bom (Good Blood Club) titled “Solidarity Queue”
• FINALIST – Print – Use of Copywriting Campaign for CVV (Emotional Support Hotline) titled “Toast”, “Party”, “Weekend with the Family”
• FINALIST – Non-Traditional – Direct Marketing for FIAT titled “Safety Wi-Fi”
• FINALIST – Digital – Innovative Use of Digital for FIAT titled “Safety Wi-Fi”

Lobo, São Paulo
• BRONZE – Design – Motion Graphics – Animation for D&AD Festival titled “Wish You Were Here?”

Mullen Lowe Brasil, São Paulo
• FINALIST – Design – Poster Campaign for Fini Vampire Teeth Jelly titled “Giraffe”, “Ostrich”, “Flamingo”, “Woman”

Ogilvy Brasil, São Paulo
• GOLD – Non-Traditional – Live Events – Beyond Advertising for Sport Clube Do Recife titled “Security Moms”
• GOLD – Non-Traditional – Public Service/Social Welfare for Sport Clube Do Recife titled “Security Moms”
• SILVER – Poster – Public Service/Social Welfare for GIV titled “HIV Positive Poster”
• SILVER – The NEW – Brand Content for Soccer Team titled “Security Moms”
• SILVER – Integration – Integration for Soccer Team titled “Security Moms”
• BRONZE – Radio & Audio – Public Service/Social Welfare for Billboard Magazine titled “Radio Pride Parade”
• FINALIST – Non-Traditional – Guerrilla Marketing for Sport Clube Do Recife titled “Security Moms”
• FINALIST – Non-Traditional – Experiential for Sport Clube Do Recife titled “Security Moms”

PPM and Company, São Paulo
• GOLD – Design – Use of Illustration Campaign for Tendall Grill titled “Royal Cuts – Pig”, “Royal Cuts – Bull”, “Royal Cuts – Lamb”, “Royal Cuts – Chicken”

Publicis Brasil, São Paulo
• SILVER – Digital – Innovative Use of Digital for The Voice titled “Skip Ad Festival”

Vetor Zero/Lobo, São Paulo
• BRONZE – Production & Post-Production – Animation for Global Commission on Drug Policy titled “War on Drugo”

Neste ano, sete GPs foram concedidos no LIA:

adamandeveDDB, London – TV/Cinema/Online Film Grand LIA para John Lewis titled “Monty’s Christmas”

BBDO Proximity Malaysia, Kuala Lumpur – Poster Grand LIA para KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg – Non-Traditional Grand LIA para EXIT Deutschland titled “Nazis against Nazis – Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires – Billboard Grand LIA para Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago – Integration Grand LIA para Allstate titled “Social Savvy Burglar”

R/GA, New York – Design Grand LIA para Ad Council titled “Love Has No Labels”

The Mill, London – Production & Post-Production Grand LIA para SSE titled “Maya”

Já os prêmios especiais LIA ‘Of The Year Awards’ 2015 foram:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

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