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F/Nazca assume parte da conta digital de Shell


No ar com campanha que reforça a “humanologia” dentro da rede de conveniência Select, a Raízen – licenciada da marca Shell no Brasil – preparara-se para lançar o primeiro plano de mídia digital criado e planejado pela F/Nazca Saatchi & Saatchi.

Os 7 filmes para o meio digital relacionam ocasiões de consumo com a melhor experiência em conveniência, por meio da qual os consumidores são recepcionados com produtos gostosos e atendidos de forma personalizada nas cerca de mil unidades de Shell Select espalhadas pelo Brasil. Com apenas 7 segundos, os roteiros traduzem o conceito da Humanologia e serão postados no Facebook da marca no momento certo do dia.

Confira aqui a playlist com todas as produções que têm direção de cena da dupla Kid Burro da Stink.



AGÊNCIA: F/Nazca Saatchi & Saatchi


PRODUTO: Shell Select


TÍTULOS: Emoticon | Touch Screen | Reconhecimento Facial | Full HD | Back up | Match | Mais Curtidos


DIREÇÃO DE CRIAÇÃO: Toni Fernandes | Leonardo Claret | Theo Rocha

CRIAÇÃO: João Paulo Testa | Bruno Zampoli | Thiago Bach | Bruno Kuni

ATENDIMENTO: Ricardo Forli | Rafael Cappelli | Gabriela Marques | Julia Marquezi | Camila Larroudé

MÍDIA:  Mauricio Almeida | Adriana Roza | Leonardo Sousa | Luiza Oliveira

PLANEJAMENTO: Rita Almeida | André Foresti | Ligia Paes de Barros | Tatiana Weiss | Vitor Coelho

CONTEÚDO: Fernanda Fontes | Rafael Venturelli | Gabriela Moura

RTV: Fernanda Sousa | Elucieli Nascimento | Rafael Paes | Victor Alloza





PRODUÇÃO EXECUTIVA: Guilherme Passos | Tico Cruz | Camila Martinez


MONTAGEM: Caroline Leone | Victor Cohen


FINALIZAÇÃO: Victor Cohen | Murillo Moura


MAESTRO: Silvio Piesco | Marcos Vaz

APROVAÇÃO CLIENTE: Eduardo Wantuil | Claudia Malaguerra | Renato Grego | Sabrina Nogueira | Lucas Coelho | Priscila Machado


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