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“Evidências” embala campanha de Cor&Ton da Niely

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Imortalizada nas vozes da dupla Chitãozinho e Xororó, a música “Evidências” agora embala a nova campanha da linha de coloração Cor&Ton, da Niely. A campanha, assinada pela Artplan, traz Anitta, Solange Almeida e Simone & Simaria cantando a música.

E, além de soltarem a voz, as embaixadoras da campanha também mudaram o visual com Cor&Ton. Anitta e Solange Almeida passaram para loira e ruiva, respectivamente, enquanto a dupla Simone & Simaria reforçou seus tons atuais, pintando os fios de castanho e preto.

Ficha Técnica:

 

Agência: Artplan
Anunciante: Niely Cosméticos
Campanha: Niely Cor&Ton
Título: Niely Cor&Ton
Direção de Criação: Gustavo Tirre, Alessandra Sadock e Ricardo Weitsman
Direção de Arte: Neca Bohrer e Carol Oliveira
Assistente de Arte:  Nikole Vogel
Redação: Gustavo Tirre, Felippe Mendonça, Carol Avena e Debora Lobo
RTVC: Ana Ourique, Felipe Cunha e Nathalia de Freitas
Conteúdo e Engajamento: Tatiana Michelan, Carol Althaller, Daniela Sabba, Amanda Perlingeiro, Luiz dos Anjos e Jéssica Castro
Atendimento: Ana Paula Sanches, Flávia Bittencourt, Thaissa Mirabelli, Erica Barreiros e Larissa Pereira
VP de Planejamento: Marco Antônio Vieira Souto
Planejamento: Lucas Cassol e Carolina Polli
Mídia: Daniela Ferro, Maria Rivas, Thiago Bravo, Rejane Maia, Laís Sereno, Brenda Carolina e Luisa Di Blasi
Aprovação / Cliente:  Joana Fleury, Laura Parkinson, André Pinaud, Kou kin Villegas, Renan Tavares e Maria Carolina Godoy
Produtora do filme: LoveFilms
Diretor: Felipe Sassi
Produção Executiva: Paola Maluf / Rodolpho Donato
Direção de fotografia: Flavio Zangrandi
Atendimento: Rodolpho Donato
Montagem: Felipe Sassi
Pós-produção / Finalização: LoveFilms
Produção musical e mixagem: Bernardo Massot
Captação de voz: Alexandre Griva / Bernardo Massot
Direção Musical: Lucas Duque

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