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Etna reproduz pinturas famosas com objetos da loja

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Na campanha “Do It Yourself – Faça Você Mesmo” da Etna, a Artplan traz reproduções de obras de Van Gogh, Renoir e Monet. Os anúncios fazem uma releitura das pintuas originais, usando os objetos da Etna para compor um cenário semelhante. Nas mesmas peças, a marca mostra a comparação de preços entre a obra real e o cenário montado pela loja.

O projeto está inserido no conceito da marca “Onde mora sua imaginação” e será composto por três anúncios com representações de pinturas como: Roses de Van Gogh; Le Bouquet de Renoir e Vase de Chrysanthèmes de Monet.

 

Ficha Técnica:

Agência: Artplan

Cliente: Etna

Peças: Do It Yourself Van Gogh, Do It Yourself Renoir, Do It Yourself Monet

Criação: Maurício Perussi, Rafael Zoehler

Direção de Criação: Marcos Abrucio, Zico Farina

Gerente de Projeto: Vivian Tomaz

Produção Gráfica: Bruno Werner

Atendimento: Eduardo Megale, Thiago Zewe, Beatriz Rodrigues, Jonathan Santos, Laura Loyola

Mídia: Francisco Rosa, Nany Porciuncula

Fotógrafo: Lúcio Cunha

Tratamento de Imagens: Emerson Santos

Mockup: Tiago Cappi

Aprovação Cliente: Daniela Maia, Vanessa Pereira

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