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Etna: “Pare tudo que está fazendo!”


A Artplan assina mais uma ação para a Etna, desta vez, para divulgar o Liquida Etna. No filme, atividades do dia a dia de uma casa são interrompidas para que os seus moradores possam  conferir liquidação com mais de 7 mil produtos com até 70% off nas lojas Etna.


O mote deste ano é “Pare tudo que está fazendo e aproveite”. As peças também aplicam imagens que fazem referência às placas de sinalização de trânsito despertando a atenção do consumidor para a urgência do Liquida Etna.


Ficha Técnica:


Agência: Artplan

Anunciante: Etna

Produto: Institucional

Título: Interrompidos

Duração: 30″

Diretor de Criação: Zico Farina

Criação: Bruno Salgueiro e Marcos Abrucio

RTVC: Patricia Oliva e Karoline Justino

Diretor de Atendimento: Eduardo Megale

Atendimento: Tiago Zewe, Camilla Marcondes, Flavia Agria e Jonathan Santos

Diretora de Planejamento: Flavia Campos

Diretor de Mídia: Francisco Rosa

Mídia: Keila Silva, Rafael Assis, Nany Porcincula, Talitta Kinupp, Anna Faria, Thomaz Chamiso, William Silva

Diretor Nacional de Conteúdo & Engajamento: Luiz Telles

Conteúdo & Engajamento: Pamela Kirsner, Mariana Jansen e Fabiana Santo

Aprovação do Cliente: Paulo Kruglensky, Daniela Maia, Luisa Cotecchia, Caroline Rembowski e Vanessa Pereira

Produtora: Big Studios

Diretor: Ricardo Pereira Passos

Atendimento da Produtora: Ariel Novoa Comin

Montador: Big Studios

Áudio: Angels



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