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Etna brinca com imaginação em nova campanha



O poder de imaginação do ser humano é capaz de criar imagens, cenas e histórias, sejam elas reais ou não. Brincando com este sentimento, a Artplan criou spots de rádio, pôsteres e anúncios para promover a assinatura institucional da Etna “Onde mora sua imaginação”.

Nas peças, os ouvintes ou leitores são instigados a imaginar cenas e histórias divertidas, mas com um fato em comum: contam com móveis ou produtos decorativos que podem ser encontrados na Etna.


Ficha Técnica:

Agência: Artplan

Anunciante: Etna

Campanha: “Imaginação”

Criação: Bruno Salgueiro e Marcos Abrucio

Direção de Criação: Marcelo Fedrizzi e Zico Farina

RTVC: Patricia Oliva e Karoline Justino

Art Buyer: Vivian Tomaz

Produção: Bruno Werner e Leandro Bassi

Atendimento: Tiago Zewe, Camilla Marcondes e Jonathan Santos

Diretor de Atendimento: Eduardo Megale

Produtora de Áudio: Estúdio Angels

Retoque de imagens: Origo Lab

Aprovação do Cliente: Daniela Maia



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