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Disque Denúncia contra a violência no RJ

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“Você expõe o crime. A gente não expõe você.” é o conceito da nova campanha do Disque Denúncia na tentativa de ajudar a combater a onda de violência no Rio de Janeiro. Assinada pela Nacional, o objetivo é encorajar os cidadãos a revelarem informações que podem ser valiosas para as investigações dos mais diversos crimes que ocorrem no dia-a-dia, garantindo o anonimato e a integridade de quem fizer uma denúncia.

As peças serão veiculadas nas mídias impressa e exterior, cartazes em pontos de venda e também nas redes sociais da ONG.

 

Ficha Técnica:

Cliente: Disque Denúncia

Título: Sigilo

Agência: Nacional

Diretor de Criação: Paulo de Tarso e Ricardo Machado

Criação: Ivan Simas, Durval Honório Filho e Bruno Armound

Atendimento: Camilla Oliveira

Mídia: Selma Leal

Fotografia: Rudy Hühold

Manipulação: Raphael FS

Aprovação: Zeca Borges e Renata Lima

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22 Comments

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    Muito interessante, as pessoas sabem que existe o disque denúncia, porque escutam nos jornais. Porém nunca lembram de anotar o número. Vou anotar agora é digo mais deu credibilidade.

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