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Dia das Mães: Bradesco e next mostram diferentes perfis de mulheres


Para o Dia das Mães, Bradesco e next lançam conjunto de ações para ressaltar os questionamentos enfrentados por diferentes perfis de mulheres.

Com criação da R/GA, o Bradesco faz uma homenagem às mães que bancam a mudança, que olham para o futuro dispostas a questionar o seu passado dentro do conceito “Pra Frente”. Confira o filme aqui .

Já next retrata as 24 horas da vida de uma millennial mom. São três mini docs apresentando a jornada de mulheres jovens e seus filhos. As três personagens reais são mãe solo e contam, entre outras coisas, como lidam com o dinheiro em suas rotinas. Confira aqui .

A campanha foi criada pela equipe da Hysteria, núcleo de produção e curadoria de conteúdo da Conspiração, e os filmes gravados com iPhone.

Ficha Técnica – Campanha Bradesco Dia das Mães

Título: Mulheres Pra Frente

Produto: Institucional

Anunciante: Banco Bradesco                               

Agência: R/GA São Paulo

Diretor Geral: Fabiano Coura

Diretor Executivo de Criação: Saulo Rodrigues

Diretora de Criação: Andrea Cotrim

Redator: Mauricio Bina

Dir. Arte: Leonardo Francisconi

VP Tecnologia & Produção: Edson Sueyoshi

Atendimento: Tatiana Hawthorne, Lilly Mattão e Luana Lopes.

Produção: Rhaissa Vitor

Planejamento: Marcia Aguirre, Karina Corchs e Gaetano DelGaiso

RTV: Leonardo de Jesus, Caroline Bonani, Beatriz Couto

Connections Planning: Yhanys Cabral, Mariana Queiroz, Tayná Palmieri, Gisele Nunes

Cliente: Marcio Parizotto, Daniela Ugayama, Marcelo Salgado e Débora Rangel

Produtora de Filme: PBA CINEMA

Direção Executiva: Mayra Gama

Produção Executiva: Fernando Fanucchi e Nivio Alves de Souza

Direção: Lívia Gama

Assist. Direção: Gustavo Gusmão

Direção de fotografia: Juliano Lopes

Direção de arte: Lauren Ferreira

Direção de produção: Renata Timm

Atendimento: Gabriela Fernandes

Assist. Atendimento: Mariane Corredoira

Atendimento de pós: Diulle Sorrentino

Coordenador de pós: Mario Ubirajara

Montador: João Paulo Amato

Finalização: Kelly Cristina Spinelli

Pós produção: Outra Post

Correção de cor: Psycho n’ Look (Marcio Pasqualino)

Produtora de Som: Tdlmusic

Produtora executiva: Pryscilla Coelho

Produtor: Jeronimo Villarroya

Composição: Juanchi Espada

Ficha Técnica – Campanha next Dia das Mães

Cliente: next

Produção: Hysteria (Conspiração)

Diretora: Isabel Nascimento Silva

Diretora Executiva: Cris Lopes

Diretora de Criação: Carolina Albuquerque

Coordenadora de Produção e Pós-produção: Marina Pessoa

Roteiro: Fernanda Mello

Gerente de Projeto e Atendimento: Rafaela Lima

Assistente de Produção: Mayara Vendramini

Diretora de fotografia: Coletivo Amapoa

Assistente de câmera: Ana Roman

Técnica de som: Marina Bruno

Finalizadora: Sarah Trevisan

Editoras: Karen Moura, Samya Carvalho, Sarah Trevisan

Designer: Kiki Tohmé

Correção de cor: Marina Franzolim

Produção Sonora: InnSaei Produtora

Personagens: Gabriela Gaabe, Lorenna Xavier, Fernanda Lesnky, Benjamin Lensky, Talitah Sampaio e Yasmin Sampaio



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