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CP+B e Red Balloon: “Legendas Divertidas”

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Para envolver o público infantil com mais uma forma de aprender inglês, a CP+B Brasil criou, em parceria com o Cartoon Network, um novo projeto para a Red Balloon: o Funtitles. Os dois desenhos de maior audiência do canal – Ben 10 e As Meninas Superpoderosas – ganharam legendas divertidas, com letras grandes e coloridas, que interagem com os diálogos. O conteúdo é exibido ao longo da programação do canal, no formato de vinhetas

O projeto vai ao encontro da metodologia de ensino da Red Balloon, na qual alunos aprendem de maneira lúdica, com aulas que abordam diferentes temas, como música, teatro e gastronomia, entre outros. “Acreditamos que aprender inglês deve ser prazeroso e sabemos que nós é que temos que oferecer ferramentas inovadoras de aprendizagem para que esse movimento ocorra com naturalidade e de maneira divertida, respeitando a individualidade e a fase de cada criança”, explica Thiago Kono, diretor de Marketing e Operações da Red Balloon.

O projeto Funtitles integra a campanha criada pela CP+B Brasil, lançada no início deste ano, a partir do conceito Inglês divertido levado a sério. 

Ficha Técnica:

 

Título: Funtitles

Agência: CP+B – Crispin Porter & Bogusky Brasil

Cliente: Red Balloon

Produto: Red Balloon

CCO: André Kassu e Marcos Medeiros

Direção de Criação: Marcelo Rizério

Criação: Luiz Paccillo, Pedro Galdi e Marcelo Rizério

Atendimento: Luciana Ceccato e Tamyris Ferreira

Mídia: Tiago Santos, Edson Melo, Vinicius Moraes, Tais Frasson, Gabriel Queijo, Bruno Pereira, Matheus Barbian

Aprovação cliente: Lucia Dini, Thiago Kono, Thiago Cabral e Caio Bandouk

VP Innovations Latam: Luciana Rodrigues

Diretora de Criação: Angela Bassichetti

Gerente de Innovations: Rafael Machado

Diretor de Contas: Samuel Sabbag

Executivo de Conta: Bruno Ribeiro

Estrategista de Innovations: Tulio Belo

Coordenadora de Produção: Julia Schloenbach

Produtora: Maria Beatriz Domingos

Redator: Fabrício Iglesis

Diretor de Arte: Thiago Higashi

Ilustração: Opala Rosa Choque

Pós-produção: Rodrigo Kermessi

Estagiário de Produção: Lucas Correia

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