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Cartões CAIXA pela Artplan



A Artplan assina a nova campanha de Cartões para a CAIXA. Dentro da plataforma “Por que Não”, utilizada já há dois anos, lança a assinatura de campanha “Para qualquer escolha, escolha cartões Caixa. ”.

A comunicação traz como tema principal a reflexão sobre os novos valores e comportamentos que estão cada vez mais presentes na sociedade e encorajando os consumidores a serem quem quiserem e fazerem o que sentirem vontade.

A campanha integrada contempla TV aberta e fechada, mídias digitais e mídia exterior. Em algumas praças, os mobiliários urbanos serão equipados com Wi-Fi para que o usuário tenha a opção de fazer o download do aplicativo no local.


Agência: Artplan Comunicação

Cliente: CAIXA

Campanha: Cartões

Direção de Criação: André Sartorelli

Criação: Thiago Diniz, David Murad, Gustavo Viana, Pedro Gonçalves, Gabriel Faro, Nilton Barbosa e Victor Lavenere

Diretora de Atendimento: Flávia Freire

Equipe Atendimento:  Ana Carolina Malta, Bárbara Cintra e Andressa Ribas

VP de Planejamento: Marco Antônio

Equipe de Planejamento: Fernando Torres e Gabriel Veras.

Equipe de Mídia: Daniele Abreu, Viviane Amaral, Felipe Freitas, Diana Senna e Alan Martins

Produção e RTV: Ana Ourique, Felipe Cunha, Débora Moura, Wilma Godoy, Camilla Mendes, Kássia Borges e João Castro

Produtora de Vídeo: Vapt Filmes

Diretor do Filme: Rafael Damy

Produtora de Áudio: Ritmika

Aprovação no Cliente: Gerson Bordignon, Adriana Probst, Abigail Cavalcante, Tatisa Brito, Vanessa Mafra, Caroline Ribeiro e Samira Silva



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