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Carteiro aposta corrida com SMS em novo filme de Sedex

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A Artplan lançou esta semana a campanha anual de Sedex, intitulada SMS. A ideia é reforçar o conceito de rapidez, eficiência e segurança da marca. Para isso, a agência traçou um paralelo entre as imediatas mensagens de texto (SMS) do celular e o Sedex. A campanha é nacional e contempla um filme de 30’’, em que um carteiro aposta corrida com uma SMS que está no ar. Demonstrando a rapidez com que uma encomenda chega ao seu destino, ambos atingem praticamente juntos o ponto de chegada. Também estão sendo veiculados spot, anúncios, MUB e peças para internet.

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