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Cabify lança primeira campanha nacional com criação da Ampfy


A Cabify, plataforma inteligente de mobilidade urbana, lança a sua primeira campanha institucional de Cabify em todo o Brasil com o tema #VaideCabify, com criação da Ampfy.

A campanha segue o mote global “A Cidade é Sua” e tem como principais peças bumper ads de 6 segundos, que contam três histórias urbanas. Já o filme de 25 segundos, intitulado “Momentos Inesquecíveis”, apresenta ao final a conexão das histórias contadas nos bumpers ads.

O esforço de mídia de #VaideCabify ainda conta com peças digitais e OHH em cidades como São Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Curitiba.




Agência: Ampfy

Cliente: Cabify

Campanha: Institucional “VaideCabify”

CEO: Pedro Cabral

Presidente: André Chueri

CCO: Fred Siqueira

Diretor de Criação Executivo: Alexandre “Nego” Lee

Diretora de Criação: Alessandra Muccillo

Criação: Sidney Freitas e  Adriana Aggio

Redator: Sidney Freitas e Gustavo Zottini

Direção de Arte: Adriana Aggio e Henry Kage

Assistente de Arte: Milena Kotaki, Beatriz Lima e Victor Souza

Atendimento: Camila Patrick

COO: Douglas Bocalão

Gerente de Operações: Rodrigo Ribeiro

Projetos: Karina Rios, Luana Carvalho, Katherina Dimas e Silmara Ferreira

CSO: Gabriel Borges

Planejamento: Renan Bianco e  Rodrigo Vieira

Mídia: Carla Caramante e Thiago Duarte

Produção RTV: Leticia Hernandez e Francine Tieko

Produtora de Imagem:  Boiler Filmes

Direção: Sergio Twardowski

Produção executiva: Luiz Braga

Coordenação de Produção:  Letícia Xavier e Fabio Banin

Direção de Produção: Alberto Khoury

Fotografia:  Daniel Belinky

Diretor de Arte: Guilherme Ávila

Atendimento Produtora de Imagem: Rachel Buzzoleti, Lia Giuliani e Nina Coimbra

Coordenador de Pós: Fezão Barbieri

Finalização: Rui Fontes

Finalizadora: Clan VFX

Cor: Cinedot

Produtora de Áudio: Canja

Atendimento: Ana Flor, Guilherme Moreno

Diretor de Áudio: Lucas Sfair, Filipe Resende

Sound Design: Leonardo Lima, Eduardo Karas, Pedro Souza

Produção Fotográfica: Sussa Mgt

Fotógrafo: Luiz Paulin

Aprovação Cliente: Thais Cunha, Priscila Moherdaui e Fernando Hammes



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