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Artplan inicia atendimento à Danone

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A Danone apresenta ao Brasil o Silk, bebida à base vegetal feita com amêndoas e já comercializado nos Estados Unidos. Para a comunicação integrada do produto no Brasil a marca escolheu a Artplan.

“Com o lançamento de Silk esperamos conquistar ainda mais esse mercado tão importante para a Danone, ao mesmo tempo que oferecemos mais opções para nossos clientes e agregamos valor à categoria de bebidas de origem vegetal”, afirma Luiz Augusto Silva, Diretor da Divisão de Plant Based da Danone Brasil.

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