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“Ai, Jesus” da Africa para Vivo


Em homenagem ao Dia das Mães, a Vivo estreia nesta quarta-feira, 2, o filme “Ai, Jesus”, uma celebração às mães que sempre acompanham e incentivam os passos de seus filhos. Criado pela agência Africa, o filme tem como personagem principal a mãe do jogador Gabriel Jesus, Dona Vera, representando todas as mães brasileiras.

A comunicação aborda situações vividas pelas mães que “jogam junto” com os filhos, conceito criativo da campanha da Vivo para ativar o patrocínio da Seleção Brasileira em 2018. O filme, que terá veiculação nacional na TV aberta, fechada e desdobramentos no digital, é o terceiro da campanha da Vivo para o principal evento esportivo global.



Título: Ai Jesus

Agência: Africa

Anunciante: Telefonica Brasil S.A

Produto: Institucional

CCO: Sergio Gordilho

Direção de Criação: Sophie Schonburg / Marco Bezerra

Criação: Phill  Daijo /  Leandro PInheiro

Atendimento: PC Freitas/ José Boralli / Marcelo Marques / Paula Salvarani/ Andrea Rizzo

Mídia: Luiz Fernando Vieira/ Rodrigo Medeiros/ Rafael Pascoal/ Victor Casimiro / Hully Sá/ Bruno Veiga/ Karol Alves/ Luana da Mata / Rafaella Rondino

Planejamento: Rodrigo Maroni/ Aldo Pini/ Marcelo Germano/ Priscila Rosa Meldonian / Anna Tiê Galisi

Pulse: Fabiana Baraldi/ Carol Santos/ Janaina Tenório/ Guilherme Crinha

 Produção/agência: Rodrigo Ferrari/Patricia Melito/Ian Inglez

Produtora de Imagem: Saigon

Direção: Dois

Direção de Fotografia: Pedro Cardillo

Produção Executiva: Marcelo Altschuler

Coordenação: Carol Pessini

Direção de Arte: Carol Ozzi

Atendimento: Fernanda Gomes / Tais Sanches

Montador: Beto Araújo

Finalizador: Henrique Gomes

Finalização: Equipe Saigon

Pós produção: Nash Production

Produtora de Som: Antfood

Maestro/produção: Lourenço Schmidt / Luis Bergmann

Atendimento: Renato Castro e Christiane Rachel

Aprovação/cliente: Marina Daineze / Juliana Covino / Raphael Mesquita / Bruno Chamas / Vivian Mendes



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